Bill Ellis
Brand Architect and Founder at Branding for Results

Bill Ellis is a Brand Architect with a mission to Make Good Brands Better! His work begins with evaluating a brand, starting with the question “What’s the Point?”, followed by assessing the Five Pillars of Branding, which are the key support elements of every successful brand. The founder of Branding for Results, he is an author and the host of the “What’s the Point?” podcast featuring conversations with guests whose experience and insights are interesting and impactful.

Contact Info:
Branding for Results
Branding Pillars Website
Branding Pillars Podcast
Book – Women Who Won

Stan Phelps
Best-selling author of the 13-book Goldfish Series, Forbes Contributor, TEDx Speaker, IBM Futurist, and Certified Speaking Professional™

Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you do it. Stan leverages his unique collection of 5,000+ case studies on customer, employee, and brand experience to engage audiences with informative learning-based experiences. He challenges audiences to think differently by exploring new opportunities to be more successful in tomorrow’s changing world.

A show and tell speaker, Stan empowers audiences to take action that delivers bottom-line impact. He strives to change the paradigm of marketing by encouraging audiences to focus on experiences as the ultimate competitive differentiator. He believes purposeful DX wins the hearts of employees and customers, and differentiation ultimately boosts loyalty, retention, referrals, and results.

Stan is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional, and best- selling author of the 13-book Goldfish Series that begins with Purple Goldfish 2.0 – 10 Ways to Attract Raving Customers.

A masterful storyteller who quickly connects with audiences, Stan has delivered keynotes and workshops for Fortune 100 brands including IBM, Target, and more. He works directly with you to customize content that matches your audience and your goals to create a memorable and meaningful experience every time. Count on Stan to show up early, arrive prepared, and disrupt the all-work-and- no-play methodology with his sharp wit and trademark showmanship. He makes it his mission to exceed expectations and inspire audiences in ways they just can’t help but talk about — and won’t soon forget.

Laura Burkemper
Partner & Chief Executive Officer of CARTEL Strategies, LLC

Laura Burkemper is a business owner, startup investor, and adjunct professor who serves as a Partner & CEO of CARTEL Strategies, LLC. At CARTEL, we Build Brand Capital by aligning business, brand, and marketing strategies to build brands, raise funds, and scale businesses. She has held senior leadership positions in corporate strategy, brand, and innovation for three of the world’s largest “start-ups turned grown-ups” including Express Scripts, McDonald’s and Coca-Cola. Laura earned her MBA in international business from Saint Louis University where she is also an adjunct professor in her 10th-year teaching innovation and entrepreneurship. She has been featured in INC Magazine, The Business Journal, and NPR.

Carlos Zamora
Partner & Chief Creative Officer of CARTEL Strategies, LLC

Carlos Zamora is a business owner, author, and guest lecturer who serves as a Partner & CCO of CARTEL Strategies, LLC. At CARTEL, we Build Brand Capital by aligning business, brand, and marketing strategies through iconic illustration, impactful storytelling, and typographic excellence. He has held creative leadership positions at Express Scripts, Kiku Obata & Company and Fleishman Hillard. Zamora earned his Bachelor of Arts, from Instituto Superior de Diseño in Havana Cuba. He has served as President of AIGA St. Louis, the local chapter for the professional organization for design. His work has been featured at Communication Arts, The Wall Street Journal and The New York Times.

Brandon Dempsey
Owner of goBrandgo!

Brandon Dempsey is a serial entrepreneur and driving force behind his marketing firm goBRANDgo!, specializing in outsourced marketing services for privately held $10-100 million growth oriented companies. He is also the Chair of EO Accelerator, where he oversees a global program for entrepreneurship. Brandon’s past startup companies include a remote work consulting company, a professional employers organization, a business continuity planning firm and a website development agency which all were either sold or merged into larger organizations. Brandon is a featured thought leader in numerous online and print outlets, such as Forbes, Inc., and Huffington Post. When he isn’t working, he spends his time training for Ironman triathlons and motorcycling through countries around the world. Brandon lives in St. Louis with his wife Adriene, their daughter, and two dogs.

Segun Babalola
President of the African Chamber of Commerce of St. Louis

Segun Babalola, MBA is an Economic Development Professional with expertise in Entrepreneurship and Business development solutions.

Segun has extensive experience working for regional and international economic development organizations. He is a serial entrepreneur with a passion for Real estate and Fintech. Segun serves as the President of the African Chamber of Commerce of St. Louis with the purpose of developing the entrepreneurial African immigrant population and fostering trade between St Louis and the continent of Africa. Segun is also the Vice-Chair for the St. Louis County Clean Energy Development Board.

Mr. Babalola received his Bachelor of Science in Marketing from Southeast Missouri State University as well as a degree in International Studies from Ecole Superieure de Commerce de Rennes, France. He holds a Master in Business Administration from Webster University, St. Louis.

Lee Broughton
Founder of Broughton Brand Company and Chief Brand Architect for St. Louis CITY SC

With over 20 years of brand marketing experience, Lee Broughton’s career has spanned both agency and consultancy, and in various leadership roles within the brand marketing department at Enterprise Holdings where he led the articulation of the brand essence and value propositions, crafting strategy and execution of marketing related activities. In 2018, Broughton made the decision to explore a new venture and set up a brand strategy practice here in St. Louis, called BBC – Broughton Brand Company.

Broughton has also held the position of Chief Brand Architect for St. Louis’ Major League Soccer (MLS) team, St. Louis CITY SC, since the female-led ownership group was formed in 2018. In this role, Broughton oversees all aspects of CITY’s brand and marketing, which includes developing the club’s vision of being about more than just soccer by building something transformational for the entire St. Louis region.

Khalia Collier
Vice President of Community Relations for St. Louis CITY SC and Owner of The St. Louis Surge

Entrepreneur. Pioneer. Trailblazer. Khalia Collier wears many hats as Vice President of Community Relations for St. Louis CITY SC and the owner of The St. Louis Surge. A St. Louis native, Collier has taken on the task of unifying communities in the region through the power of sport. In her role with St. Louis CITY SC, she is channeling her passion of sports management and community development to help the Major League Soccer (MLS) team deliver on its promise to be an exceptional club and neighbor.

Collier became the Surge’s owner at the age of 23, building the first sustainable women’s basketball franchise in the Gateway City. A decade and two national championships later, The Surge has changed the game by redefining winning on and off the court playing in the Global Women’s Basketball Association (GWBA).