Join your AMA STL peers for the 2023 Annual Conference

The Art of Storytelling: What is your story, the story of your brand?

Join us for a half-day conference of networking, conversation and participation to craft a compelling story and connect better with your audience.

Featuring (8) industry leaders sharing their stories of ProductPricePlacePromotionPeople, Packaging, and Positioning.

Friday, March 3, 2023
7:30am-12:00pm with Optional agency tours from 1:00pm-2:30pm

Webster University, St. Louis

Free parking in the Garden Avenue garage across the street.

Includes Continental Breakfast and Deluxe Box Lunch


7:30 AM – 8:00 AMRegistration & Networking
8:00 AM – 8:10 AMWelcome Remarks
Dr. John Lewington, Master of Ceremonies
VP of Global Business, Heart to Heart Network LLC Retired Dean of John E. Simon Business School, Maryville University
8:10 AM – 8:40 AMWhat’s Your Story?
Lee Anne Mathews
Speaking Coach and Facilitator at Present Yourself, COCAbiz, and TEDx St. Louis
8:45 AM – 9:05 AMPositioning – Communicating the Story to your Customers
Michael McCormick
Chief Creative Director, Rodgers Townsend Agency
9:10 AM – 9:30 AMPurpose – The Heart of All Communication and Storytelling
Bill Ellis
Brand Architect and Host of “What’s the Point” podcast
9:35 AM – 9:55 AMProcess – Using Technology to Tell Your Story
Sydney Nagorsky
Senior at Washington University, Tech entrepreneur and developer, winner of student entrepreneurship competition
10:00 AM – 10:20 AMBreak
10:20 AM – 10:40 AMProduct – Lead with Social: How to show up as a Thought Leader on LinkedIn
Mich Hancock
CEO at 100th Monkey, Social Media | Digital Marketing | Podcast Marketing | Reputation Management | TED-ify Your Talk | Content Creation
10:45 AM – 11:05 AMPeople Are the Story
Anya Covington
Founder/CEO of Human2Human LLC
11:10 AM – 11:30 AMMaking your story inclusive
Mason Aid
Media Relations Strategist – Content and PR Division, Media Relations Strategist – Content and PR Division at Intero Digital Columbia, Missouri
11:35 AM – 11:55 AMAwards for Outstanding Collegiate Chapters and Outstanding Marketing Students
12:00 PM – 12:45 PMBox Lunch & NetworkingBox Lunch & Networking
12:45 PM – 1:00 PMDrive to next location
1:00 PM – 1:45 PMAgency Tour: Beanstalk Web Solutions
Beanstalk, 54 W. Moody Ave, Webster Groves, MO 63119
Pair beautiful, lead-converting websites with metrics-based digital marketing. And beat the competition while you’re at it.
1:45 PM – 2:00 PMDrive to next location
2:00 PM – 2:45 PMAgency Tour: ITC Production Agency
ITC, 523 Hanley Industrial Court, Brentwood, MO 63144
“We create experiences that feel like discoveries”