Join your AMA STL peers for the 2023 Annual Conference
The Art of Storytelling: What is your story, the story of your brand?
Join us for a half-day conference of networking, conversation and participation to craft a compelling story and connect better with your audience.
Featuring (8) industry leaders sharing their stories of Product, Price, Place, Promotion, People, Packaging, and Positioning.
Friday, March 3, 2023
7:30am-12:00pm with Optional agency tours from 1:00pm-2:30pm
Webster University, St. Louis
WEBSTER UNIVERSITY-ISB Auditorium
545 GARDEN AVENUE(ENTRANCE-EAST ACADEMIC BLDG)
ST. LOUIS, MISSOURI 63119
Free parking in the Garden Avenue garage across the street.
Includes Continental Breakfast and Deluxe Box Lunch
Agenda
| 7:30 AM – 8:00 AM | Registration & Networking |
| 8:00 AM – 8:10 AM | Welcome Remarks Dr. John Lewington, Master of Ceremonies VP of Global Business, Heart to Heart Network LLC Retired Dean of John E. Simon Business School, Maryville University |
| 8:10 AM – 8:40 AM | What’s Your Story? Lee Anne Mathews Speaking Coach and Facilitator at Present Yourself, COCAbiz, and TEDx St. Louis |
| 8:45 AM – 9:05 AM | Positioning – Communicating the Story to your Customers Michael McCormick Chief Creative Director, Rodgers Townsend Agency |
| 9:10 AM – 9:30 AM | Purpose – The Heart of All Communication and Storytelling Bill Ellis Brand Architect and Host of “What’s the Point” podcast |
| 9:35 AM – 9:55 AM | Process – Using Technology to Tell Your Story Sydney Nagorsky Senior at Washington University, Tech entrepreneur and developer, winner of student entrepreneurship competition |
| 10:00 AM – 10:20 AM | Break |
| 10:20 AM – 10:40 AM | Product – Lead with Social: How to show up as a Thought Leader on LinkedIn Mich Hancock CEO at 100th Monkey, Social Media | Digital Marketing | Podcast Marketing | Reputation Management | TED-ify Your Talk | Content Creation |
| 10:45 AM – 11:05 AM | People Are the Story Anya Covington Founder/CEO of Human2Human LLC |
| 11:10 AM – 11:30 AM | Making your story inclusive Mason Aid Media Relations Strategist – Content and PR Division, Media Relations Strategist – Content and PR Division at Intero Digital Columbia, Missouri |
| 11:35 AM – 11:55 AM | Awards for Outstanding Collegiate Chapters and Outstanding Marketing Students |
| 12:00 PM – 12:45 PM | Box Lunch & NetworkingBox Lunch & Networking |
| 12:45 PM – 1:00 PM | Drive to next location |
| 1:00 PM – 1:45 PM | Agency Tour: Beanstalk Web Solutions Beanstalk, 54 W. Moody Ave, Webster Groves, MO 63119 Pair beautiful, lead-converting websites with metrics-based digital marketing. And beat the competition while you’re at it. |
| 1:45 PM – 2:00 PM | Drive to next location |
| 2:00 PM – 2:45 PM | Agency Tour: ITC Production Agency ITC, 523 Hanley Industrial Court, Brentwood, MO 63144 “We create experiences that feel like discoveries” |
Sponsors
