Join us November 12, 2020, at 1pm
Over our hour together Spectrum Reach will discuss the ever-evolving world of TV, OTT, and Digital Video with an emphasis on how to execute and measure impactful campaigns, the rapid pace of change that demands sophisticated measurement, then leave you with actionable takeaways to create and implement an impactful media plan for your agency/business.
Key Points Covered:
- TV is content, not hardware
- Everything is on-demand, so too needs to be your advertising
- Navigation of audience fragmentation
- Data and impressions are the currency of the 21st-century advertiser
Samuel J. Caputa
Samuel J. Caputa is Director of Advanced Advertising/Automotive at Spectrum Reach, the advertising sales division of Charter Communications. Previously, Mr. Caputa was Director of Sales for Marketron, working with broadcasters and media companies. Earlier in his career, he held multiple sales and marketing roles in the radio industry. Mr. Caputa holds IAB Digital Sales Certification, and a B.S. in business, marketing and management from Belmont University.
Megan McGowan is the Senior Manager of Advanced Advertising for Spectrum Reach. Megan leads strategy efforts for their Advanced Advertising initiatives across the Midwest Region; including markets in St. Louis, Kansas City and Nebraska. Having spent over seven years in the digital media landscape, Megan has experienced the convergence of traditional and digital advertising outlets and has made it her mission to help educate businesses into a multiscreen world. Megan earned her Bachelor of Science degree from the University of Wisconsin