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SUMMARY:Plan. Position. Prosper. Build Your 2026 Marketing Plan
DESCRIPTION:Overview\n\n\n\nLearn different approaches to annual marketing planning from top St. Louis leaders. \n\n\n\nStep into annual planning season with clarity and confidence. Plan. Position. Prosper. brings together marketing leaders who blend strategy\, storytelling\, and practical insight to help you build your 2026 marketing appraoch. \n\n\n\nJoin the American Marketing Association for a delicious 3-course lunch at St. Louis favorite Urban Chestnut and learn how to create intentional\, data-driven campaigns that align with business goals. \n\n\n\nFrom building scalable marketing engines to mastering the art of brand clarity\, this session will equip you with actionable strategies to refine your focus\, strengthen your positioning\, and drive measurable growth in 2026. \n\n\n\nSchedule\n\n\n\n11:30–12:00 PM: Networking12:00 PM: Lunch served12:00–1:00 PM: Panel discussion and presentations \n\n\n\nSpeakers\n\n\n\nBrianna Miller \n\n\n\nBrianna is a digital marketing leader with over 15 years of experience creating data-driven strategies for business growth. Specializing in B2B\, healthcare\, and SaaS\, she excels at scalable marketing engines\, Account-Based Marketing (ABM)\, and sales-marketing alignment.She’s an Adjunct Professor at the University of Missouri-St. Louis\, teaching Marketing Strategy and mentoring students. Brianna also serves on the UMSL College of Business Marketing Advisory Board\, the MarTech Conference programming committee\, and chairs programming for AMA St. Louis. She contributes to 3Sixty Insights and Martech.org. A sought-after speaker at 20+ industry events and podcast guest\, Brianna shares practical insights on ABM trends and AI strategies. She’s known for making complex topics accessible\, helping teams build effective\, measurable campaigns. \n\n\n\nMike Spakowski \n\n\n\nMike is the founding partner and Creative Director of Atomicdust\, where he has spent over two decades transforming B2B brands. His agency focuses on solving complex business challenges through strategic branding\, marketing\, and design that consistently exceeds expectations. At Atomicdust\, Mike champions ideas that revolutionize brands. Their impactful work has earned recognition from Fast Company\, Communication Arts\, One Show\, and AIGA\, showcasing their excellence in brand identity\, website design\, and campaign development. Mike specializes in B2B branding strategy\, visual identity\, brand positioning\, marketing innovation\, and design-driven problem-solving across various sectors. \n\n\n\nMichael Fritzius \n\n\n\nMichael “Fritz” Fritzius is passionate about helping business owners and leaders grow their influence through podcasts. He blends technology\, automation\, and authentic relationship-building to create marketing systems that generate referrals and strengthen networks. Fritz guides clients to leverage podcasting as both a relationship and revenue-building platform\, combining online calls\, live events\, and strategic content to connect people meaningfully. He believes marketing doesn’t have to be complicated—it just needs to nurture the right relationships consistently. \n\n\n\nAbout the Venue\n\n\n\nUrban Chestnut Brewing Company is a St. Louis-based brewery known for its “Beer Divergency” philosophy\, which blends modern American craft beers with traditional European styles. Founded by Florian Kuplent and David Wolfe\, the company is a staple of the St. Louis brewing scene\, with a LEED-certified brewery and bierhall in The Grove neighborhood.
URL:https://amasaintlouis.org/events/plan-position-prosper-build-your-2026-marketing-plan/
LOCATION:Missouri
CATEGORIES:Monthly Luncheon
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