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SUMMARY:AMA 2026 Conference | The Art & Science of Marketing
DESCRIPTION:Overview\n\n\n\nMaster “The Art & Science of Marketing” at the 2026 AMA St. Louis Conference. Blend data and creativity for measurable results. \n\n\n\nJoin your AMA St. Louis peers for the 2026 Annual Marketing Conference\, a half-day experience designed to explore where creativity meets data—and how the most effective marketers balance both to drive meaningful impact. \n\n\n\nThe Art & Science of Marketing brings together marketing leaders\, practitioners\, and students to examine how intuition\, storytelling\, and brand-building intersect with analytics\, technology\, and experimentation. Today’s most successful marketers don’t choose between art or science—they master both. \n\n\n\nThrough keynote presentations and expert-led sessions\, this conference will equip you with tools to blend creativity with evidence-based decision-making\, build stronger brands\, forge meaningful customer connections\, and achieve measurable business results. \n\n\n\nEmcee\n\n\n\n\nKeisha Mabry Haymore\, Hey Friend\n\n\n\n\nSpeakers\n\n\n\n\nKatie Martell\, LinkedIn Top Voice\, Rabble Rouser (Keynote)\n\n\n\nMike Allton\, AI Expert\, The AI Hat\n\n\n\nRyan Green\, Founder\, The Last Splash\n\n\n\nAmanda Chamov\, Director of North America & APAC\, the Experience Studio\, American Express Global Business Travel\n\n\n\nAlicia Underwood\, The Social Box\n\n\n\nKelly Wiethuchter\, Strategic Sales Lead\, nativeMsg\n\n\n\nNick Niehaus\, Founder\, Everyday AI\n\n\n\nAllie Haupt\, Product Lead\, RADaR Analytics\n\n\n\nSavannah Westbrock\, Head of Agency Solutions\, RADaR Analytics\n\n\n\nTracy Polansky\, The Polansky Group\n\n\n\nMiles Minnaar\, Foundational Media\n\n\n\n\nFeatured Keynote\n\n\n\nWoke Brands and Weary Consumers\n\n\n\nSpeaker: Katie Martell \n\n\n\nOne of marketing’s most fearless voices\, Katie Martell takes the AMA St. Louis stage to unpack one of the most complex issues facing brands today: how companies navigate culture\, values\, and consumer expectations in an increasingly polarized world. \n\n\n\nFor years\, marketers were encouraged to align brands with the values of their audiences and support the causes that matter to stakeholders. Yet along the way\, many organizations shifted from authentic allyship to performative messaging—what critics now call “woke-washing.” Today\, amid rapid social change and a deeply divided political climate\, brands often find themselves frozen and caught in the middle of cultural and political tensions. \n\n\n\nIn this thought-provoking keynote\, marketing truth-teller Katie Martell explores the most controversial decade in modern marketing and what it reveals about the evolving relationship between brands\, culture\, and consumers. \n\n\n\nThis topic brings together the art of reading culture\, emotion\, and brand voice with the science of proving what actually resonates—and what doesn’t. \n\n\n\nDrawing from years of documenting this landscape in real time\, Katie will explore: \n\n\n\n\nHow we arrived at this moment in marketing history\n\n\n\nWhere brands misunderstood or overlooked the communities they aimed to support\n\n\n\nWhy performative messaging erodes trust\n\n\n\nHow marketers can build more thoughtful\, authentic connections with today’s weary consumers\n\n\n\nExpect a candid\, insightful conversation that challenges assumptions and encourages marketers to rethink how brands show up in the world.\n\n\n\n\nFeatured Keynote\n\n\n\nWoke Brands and Weary Consumers\n\n\n\nSpeaker: Katie Martell \n\n\n\nOne of marketing’s most fearless voices\, Katie Martell takes the AMA St. Louis stage to unpack one of the most complex issues facing brands today: how companies navigate culture\, values\, and consumer expectations in an increasingly polarized world. \n\n\n\nFor years\, marketers were encouraged to align brands with the values of their audiences and support the causes that matter to stakeholders. Yet along the way\, many organizations shifted from authentic allyship to performative messaging—what critics now call “woke-washing.” Today\, amid rapid social change and a deeply divided political climate\, brands often find themselves frozen and caught in the middle of cultural and political tensions. \n\n\n\nIn this thought-provoking keynote\, marketing truth-teller Katie Martell explores the most controversial decade in modern marketing and what it reveals about the evolving relationship between brands\, culture\, and consumers. \n\n\n\nThis topic brings together the art of reading culture\, emotion\, and brand voice with the science of proving what actually resonates—and what doesn’t. \n\n\n\nDrawing from years of documenting this landscape in real time\, Katie will explore: \n\n\n\n\nHow we arrived at this moment in marketing history\n\n\n\nWhere brands misunderstood or overlooked the communities they aimed to support\n\n\n\nWhy performative messaging erodes trust\n\n\n\nHow marketers can build more thoughtful\, authentic connections with today’s weary consumers\n\n\n\nExpect a candid\, insightful conversation that challenges assumptions and encourages marketers to rethink how brands show up in the world.\n\n\n\n\nFeatured Sessions\n\n\n\nProducing Producers: Why the Best Marketers Think Like Jimmy Iovine\, Not Don Draper\n\n\n\nSpeakers: \n\n\n\n\nRyan Green\, Founder\, The Last Splash\n\n\n\nSavannah Westbrock\, Head of Agency Solutions\, RADaR Analytics\n\n\n\nAllie Haupt\, Product Lead\, RADaR Analytics\n\n\n\n\nIn a world increasingly defined by A/B testing\, dashboards\, and algorithmic optimization\, something essential can get lost: the courage to bet on brilliance before the data proves it. \n\n\n\nThe producer mindset offers an antidote. \n\n\n\nGreat producers recognize magic as it unfolds. They resist formula when everyone else repeats it. They curate environments where innovation and artistry flourish. And most importantly\, they develop more producers—people with the judgment\, taste\, and conviction to move both culture and business forward. \n\n\n\nThis dynamic keynote conversation brings that philosophy to life through three marketers across three generational decades\, demonstrating a living talent lineage on one stage. \n\n\n\nTogether\, they will explore what marketing can learn from legendary producers and cultural architects\, including Jimmy Iovine\, Kris Jenner\, Paula Scher\, and Jack Antonoff\, and why cultivating the next generation of creative producers may be marketing’s greatest competitive advantage in an AI-dominated future. \n\n\n\nAttendees will walk away with a new lens for thinking about: \n\n\n\n\nHow bold creative bets are identified before the metrics exist\n\n\n\nWhy cultural intuition and taste still matter in a data-driven world\n\n\n\nHow leaders build environments where breakthrough ideas emerge\n\n\n\nWhat it means to develop producers—not just executors—inside marketing teams\n\n\n\n\nThe Custom Assistant Revolution: How to Stop Using Generic AI and Build a Proprietary Brain for Your Business\n\n\n\nSpeaker: Mike Allton\, Director of Partner-led Growth\, Agorapulse \n\n\n\nMost high-performers treat AI like a high-speed search engine. They ask for a draft\, spend twenty minutes editing the robotic output\, and eventually realize they could have just written it themselves. This is the result of the Admin Drag—the 70% of the week spent moving data rather than building relationships. \n\n\n\nImagine a Monday morning where you aren’t fighting your CRM or manually researching leads—because you have stopped prompting and started architecting. \n\n\n\nIn this session\, Revenue Architecture Specialist Mike Allton reveals how to move beyond the amnesia of generic chat and build a Proprietary Brain for your business. When you deploy the PRICE framework\, you stop being a highly-paid data entry clerk and become the Director of a Digital Crew. \n\n\n\nKey Takeaways: \n\n\n\n\nThe End of AI Amnesia – Understand the technical divide between generic chat and custom assistants\, and why establishing persistent memory is the only way to eliminate robotic outputs.\n\n\n\nThe PRICE of Scale – Master a repeatable 5-step framework to blueprint digital teammates that utilize your specific industry resources\, product specs\, and professional standards.\n\n\n\nThe Revenue Velocity Dividend – Learn how to quantify your personal Admin Drag and identify exactly which Digital Crew member to hire first to reclaim your time for high-value architecture.\n\n\n\n\nEngineering Emotion: The Art & Science of Experiences That Last\n\n\n\nSpeaker: Amanda Chamov\, Director of North America & APAC\, the Experience Studio\, American Express Global Business Travel \n\n\n\nData shows in-person gatherings are no longer guaranteed but consciously chosen; the pressure is on for events to deliver more than just great content. Attendees expect connection\, meaning\, and emotion—and events that meet those expectations are the ones that stay in memory long after the last session ends. \n\n\n\nThis session blends real-world strategy with insights from neuroscience to explore how memory works\, how emotion sticks\, and how we can design experiences that resonate long after the event is over. \n\n\n\nDrawing from in-depth interviews with senior event leaders and scientific expertise from a cognitive neuroscientist\, we’ll explore: \n\n\n\n\nThe psychological principles behind how memories are formed\, including how anticipation\, emotion\, and reinforcement play a key role\n\n\n\nPractical strategies to activate engagement before\, during\, and after your event using emotion-led design and multisensory experiences\n\n\n\nProven techniques to create emotional peaks\, deepen human connection\, and sustain impact post-event\n\n\n\n\nJoin us to discover how a deeper understanding of memory and emotion can elevate your next event from forgettable to truly unforgettable. \n\n\n\nPANEL: Where to Focus: The Next Generation of Marketing TacticsPanelists: Kelly Wiethuchter (nativeMsg)\, Alicia Underwood (The Social Box & TwentyThree)\, Nick Niehaus (Everyday AI)\, Miles Minnaar (Foundational Media) \n\n\n\nModerator: Tracy Polansky (The Polansky Group) \n\n\n\nThis isn’t a trend recap. It’s a prioritization conversation. What’s working\, what’s overhyped\, and where should you be placing smarter bets to drive real impact? \n\n\n\nWalk away with a clear point of view on the next generation of marketing tactics and how to apply them with intention. \n\n\n\nAbout the Host Emcee\n\n\n\nKeisha Mabry Haymore is a certified AI educator\, tech leader and community builder. Keisha has been featured on National Public Radio\, The Daily Show\, Fast Company\, Success Magazine\, Huffington Post\, Essence\, Nine Network\, The Business Journal and more for her work in business\, education and technology. \n\n\n\nIn addition\, Keisha is the Managing Director of a Tech Bootcamp\, Verizon Small Business Digital Ready Advocate\, Adjunct Lecturer\, Aspen Ideas Scholar\, Fulbright Specialist\, TEDx speaker and her book Hey Friend: 100 Ways to Connect with 100 People in 100 Days is a movement to make the world friendly again\, or at the very least\, friendlier than it’s ever been. \n\n\n\nShe’s delivered more than 500 keynotes and workshops for Fortune 500 companies and top brands like Google\, Spotify\, Nielsen\, Mastercard\, Square\, Edward Jones\, Bayer\, SXSW\, Facebook\, Ikea and YUM!. Learn more at keishamabry.com. \n\n\n\nEvent Details\n\n\n\nThursday\, April 9th:\n\n\n\n\nConference: 7:30 AM – 1:30 PM | Community Music School at Webster University\n\n\n\nAgency Tour: 2:00 – 3:00 PM | Atomicdust (3021 Locust St\, St. Louis\, MO 63103\n\n\n\n\nExclusive Opportunity: Agency Tour\n\n\n\nAfter the conference programming and networking lunch\, attendees are invited to participate in an optional guided agency tour. Get a behind-the-scenes look at how one of St. Louis’s top agencies bring strategy\, creativity\, and data together in practice. \n\n\n\nWho Should Attend\n\n\n\nThis conference is ideal for: \n\n\n\n\nMarketing and communications professionals at all career stages\n\n\n\nBrand\, digital\, and growth marketers\n\n\n\nAgency leaders and practitioners\n\n\n\nBusiness leaders and entrepreneurs\n\n\n\nMarketing students and educators\n\n\n\n\nWhether you’re driven by creativity\, analytics\, or somewhere in between\, The Art & Science of Marketing will equip you with ideas\, insights\, and connections to elevate your work. \n\n\n\nAgenda\n\n\n\n07:30 AM – 08:00 AM Registration & Networking Breakfast \n\n\n\n08:00 AM – 12:45 PM TED-Style Talks & Panel Discussions \n\n\n\n12:45 PM – 01:30 PM Lunch & Networking \n\n\n\n02:00 PM – 03:00 PM Optional Agency Tour
URL:https://amasaintlouis.org/events/ama-2026-conference-the-art-science-of-marketing/
LOCATION:Community Music School of Webster University\, 535 Garden Avenue\, St. Louis\, Missouri\, 63119
CATEGORIES:Annual Conference
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