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60th Annual Saint Louis AMA Conference

March 5, 2021 @ 8:30 am 1:00 pm UTC+6

Discovery Through Disruption

Modern marketing is a dynamic landscape where adaptation, flexibility, and innovation are essential to survival. As our industry continues to pioneer groundbreaking techniques and technology, today’s marketers must have a strong understanding of emerging trends and the ability to master them at breakneck speeds. This year’s conference will give attendees a front-row seat to the bleeding-edge of marketing innovation as our industry leaders continue to discover through disruption.


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Register Early to Get Cool Swag! (Courtesy of Spectrum Reach)

The first 150 registrants will receive a box of seriously cool items from our amazing sponsors, speakers and AMA. Your virtual conference experience will be even better with your new mug full of great coffee, yummy snacks to enjoy during breaks, St. Louis CITY SC gear and more! Boxes will arrive before the conference date at the address provided during registration.


8:30am Event Kickoff and Opening Remarks

Master of Ceremonies: Bill Ellis
Brand Architect and Founder at Branding for Results
8:45am The Spirit of a New St. Louis
St. Louis’ new Major League Soccer (MLS) club, St. Louis CITY SC has a vision unlike any other in professional sports. The first majority female-owned club in MLS history is anchored in the STLMADE movement, with a vision to be about more than just soccer by building something transformational for the entire St. Louis region. In this session, you’ll hear from Lee Broughton (Chief Brand Architect for St. Louis CITY SC) and Khalia Collier (Vice President of Community Relations for St. Louis CITY SC) on how the club is bringing the ownership group’s vision to life through engaging and inclusive branding, fan experiences and embracing the St. Louis community.

Lee Broughton
Founder of Broughton Brand Company and Chief Brand Architect for St. Louis CITY SC
Khalia Collier
Vice President of Community Relations for St. Louis CITY SC and Owner of The St. Louis Surge
9:35am Building Brand Capital by Disruptive Strategies
Discover how to remain relevant through illustrated branding. Join CARTEL Strategies to learn from a curated selection of case studies, from major international brands to local businesses. In this session, presenters will demonstrate how to achieve a market differentiator with an iconic, memorable quality that remains on-brand — yet, strategically disruptive at its core.

Laura Burkemper
Partner & Chief Executive Officer of CARTEL Strategies, LLC
Carlos Zamora
Partner & Chief Creative Officer of CARTEL Strategies, LLC
10:30am Riches Are in The Niches
People don’t like to be sold, but they love to buy. Statistics show that most buyers have made up their mind BEFORE reaching out to your company to inquire or learn more more. Today’s buyers want to buy from companies they feel speak to them and are built to serve them with the products and services tailored to who they are. This is why companies with a specific target market are able to charge more and develop a loyal following of fans. This workshop will explore concepts and processes companies are using to hone in on their target market and build out their niche. Want to grow? Come learn how to apply the saying the riches are in the niches to your job and business.

Brandon Dempsey
Owner of goBrandgo!
11:20pm AMA Marketing Student Awards
11:30am Building Brands in Africa
This session will discuss the current conditions with the African market, its strengths, weaknesses and opportunity. Understanding cultural nuances and the current evolution in the market. We will also discuss investment opportunities and case studies.

Segun Babalola
President of the African Chamber of Commerce of St. Louis
12:20pm Pink Goldfish: Amplify differentiation to stand out in marketing
True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. This program will showcase the seven ways to leverage what makes you unique and wonder-full in business. As a result of this program, participants will get equipped with how to uncover weakness and weirdness in their DNA, understand how to design in order to amplify uniqueness and gain a deeper appreciation for the need to exceed customer expectation

Stan Phelps
Best-selling author of the 13-book Goldfish Series, Forbes Contributor, TEDx Speaker, IBM Futurist, and Certified Speaking Professional™
1:00pm Event Wrap-up

Conference Sponsors

Presenting Sponsor:

Objective Media

Production Sponsor:

Conference Technologies, Inc.

Swag Box Sponsor: