Latest Past Events

Luncheon: Private Label – It’s Not Rocket Science…or is it?

The American Marketing Association of St. Louis is presenting a captivating talk by Dan Abel, Jr., the Chief Chocolate Officer of Chocolate Chocolate Chocolate Company & Bissingers Handcrafted Chocolate. The event promises an exploration of the inspiring journey of a local family-owned business, tracing its expansion from a single store in South Saint Louis to

Luncheon: Private Label – It’s Not Rocket Science…or is it?

The success of private label marketing depends on factors such as product quality, effective marketing strategies, and a deep understanding of consumer preferences. When executed well, private-label marketing can be a lucrative strategy for retailers. Engage in this conversation about how to drive higher profit margins, offer exclusive products, build customer loyalty, respond to consumer