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The Convergence of Television and Digital Advertising in the Evolving Media Landscape
November 14, 2019 @ 11:30 am - 1:00 pm UTC+0
$32.00 – $45.00
The Convergence of Television and Digital Advertising in the Evolving Media Landscape
Will and Leah of Spectrum Reach will discuss the challenges and innovations as a result of the ever evolving media landscape all marketers must navigate. They will touch on the evolution of Television from rating based buying to impression and audience based campaigns. They will also touch on training clients on this shift and the pushback they have received and the improved efficiency of campaigns.
Leah Fieser
Leah is the Advanced Advertising Sales Manager at Spectrum Reach. She has a background in digital marketing and brand loyalty across multiple industries. She also has an MBA from Missouri State, really likes her dog, and enjoys whiskey.
Will Saulsbery
Will is the Field Marketing Manager for Spectrum Reach for all of Eastern, MO. He has an extensive marketing background in social media marketing, content marketing, television advertising, and event marketing. Will is a native St. Louisan and an NBA addict!