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Foresight 2020 I 59th Annual Saint Louis AMA Conference
March 6, 2020 @ 7:30 am - 4:00 pm$45 – $75
59th Annual Saint Louis AMA Conference
March 6, 2020 at the Danforth Plant Science Center
Be inspired by global thought leaders on what matters next in the future of marketing.
7:30 to 8:00 Registration and Networking
8:00 to 8:15 Welcome – AT&T Auditorium
8:15 to 8:50 – AT&T Auditorium
Kathy Button-Bell, Senior Vice President and Chief Marketing Officer, Emerson
The Demand for Authentic Purpose for all Businesses in 2020
Customers, investors, corporate boards, the Business Roundtable, employees and prospective employees are all currently casting a cynical eye toward companies and their moral compasses. The newfound transparency offered by LinkedIn, Glassdoor and other social media vehicles make corporations as porous as an egg shell, and just as fragile. This is a discussion of developing authentic company values and consistently communicating a story of rich corporate culture both inside and out. It could be your prescription for illuminating your Purpose in 2020.
9:00-9:30 Breakout Session 1 (Choose 1)
Jeff Stevens, Owner, Wellbeing Brewing – AT&T Auditorium
What is Authenticity?
It’s rare to see a creative brief that doesn’t include the word “authenticity.” Every brand wants it, but what does it actually mean? Jeff Stevens talks about his journey in creating brands and what authenticity actually means (or doesn’t) in a creative brief and the work that follows.
Dr. Raj Sachdev, Professor, Columbia College – Lagenberg Theater
The Future of Marketing Strategy in a Global Security and Privacy Environment
Cybersecurity is becoming the new mark of a stalwart brand, and its success or failure can make or break a consumer’s trust. Dr. Sachdev will describe key cybersecurity and privacy issues that marketers can expect over the next 5-10 years and beyond, and analyze key marketing strategies in this ever-changing environment.
9:40 to 10:15 – AT&T Auditorium
Hafiz Huda, Fmr. Creative Director, Amazon
Finding Human Purpose for Your Brand
In the age where every brand is trying to find a brand purpose that can change the world, we need to become much more grounded in the daily lives of the customers we serve. Everyone wants to break through the clutter, but if your brand can provide a relevant opportunity for people to engage, you win in the marketplace. Hafiz will discuss his experiences in shaping the Amazon Go brand and how a practical approach to storytelling creates the right opportunity for people to care.
10:30-11:00 Breakout Session 2 (Choose 1)
Mitch Meyers, CEO BeLeaf Company – AT&T Auditorium
The Future of Cannibas Marketing
A great scholar once said, “Whoever laughs last is probably the most stoned.” In the age where the cannibas category is becoming more legitimate (and legal) by the year, the brands and marketers who get there first will certainly have the last laugh. Learn about how cannibas is changing the face of health and wellness, and how marketing will set the stage for the adoption and explosion of this emerging catgeory.
Chief Strategy Officer, New Honor Society – Lagenberg Theater
Ready for Hire: Future-proofing your Portfolio
The ubiquity of our media, the marketing within it, and the tools to create the content that feeds it, have placed a new premium on the perspectives that inform the solutions we create. Yet articulating your ‘why’ behind your work is as impossible as ever in a time-starved world of goldfish attention spans and hard-to-impress super-critics. In this session we’ll expose how the desperation in the hunt for creative talent is changing the industry’s filter on portfolios of work, the people behind them, and the new expectations of creatives in the workplace.
11:10 to 11:45 – AT&T Auditorium
Tara Rogers-Ellis, Co-founder & Managing Partner, Mojo PR
The Myths, the Truths & the Fundamental Tools to be Successful in Business Anywhere in the World
Having worked across a number of continents, and in vastly different cultures, Tara has learnt the fundamentals of being successful in business no matter where you are in the world.
In today’s world, where geographies can be traversed in a day, and business opportunities abound around the globe, knowing the basics for building a successful business anywhere will stand you in good stead.d.
11:45 – 12:00 Student Awards – AT&T Auditorium
12:15 Leave for Agency Crawl
2:00 – 2e Creative, 411 N 10th St #600
3:00 – Coolfire, 415 N 10th St
4:00 – New Honor Society, 555 Washington Ave 2ndFloor
Each year the Saint Louis AMA presents the Outstanding Marketing Student Award for one outstanding undergrad marketing student from each school. The Outstanding Student Award recognizes this student for outstanding accomplishments in outstanding work in classroom, maintaining a high GPA and making contributions to the marketing community and marketing/business club or AMA Student Chapter. Be sure to list two or three accomplishments on the form to be listed on the PowerPoint slide and read during the award presentation. This award will make a great addition the student’s resume. Faculty members download the form and send it in before Tuesday, March 3, 2020.