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September 2019
Time for a Marketing Check-Up: The Doctor is In
What a way to kickoff the year for AMA Saint Louis! There is no discipline that has been more disrupted by advances in technology than marketing. In today’s competitive business environment, it is harder than ever to stay current with the latest techniques, software and best practices. Whether you’re in a corporate, education or not-for-profit role, how you effectively reach your audiences in a real and authentic engagement is critical to both success and survival. Is academia up to the…
Find out more »October 2019
Third Time’s the Charm: Pro Football Returns to St. Louis
Mark Taylor Director, Marketing and Community Engagement XFL St. Louis BattleHawks Third Time’s the Charm: Pro Football Returns to St. Louis For former fans of the NFL’s Cardinals and Rams, the mere mention of the word “football” triggers an emotional love/hate response. After all, both franchises enjoyed success here before pulling up stakes and relocating to Arizona and Los Angeles, respectively. Ties to the community run deep. The Cardinals were founded as the Morgan Athletic Club in 1898 and remain the oldest…
Find out more »November 2019
The Convergence of Television and Digital Advertising in the Evolving Media Landscape
The Convergence of Television and Digital Advertising in the Evolving Media Landscape Will and Leah of Spectrum Reach will discuss the challenges and innovations as a result of the ever evolving media landscape all marketers must navigate. They will touch on the evolution of Television from rating based buying to impression and audience based campaigns. They will also touch on training clients on this shift and the pushback they have received and the improved efficiency of campaigns. Leah Fieser Leah…
Find out more »December 2019
Holiday Stew
Several things set this old-fashioned Holiday Stew apart from its rivals: blending of ANA, a dash of SMPS, a scoop of PRSA, and a lot of AMA into the pot, all of which adds flavor to this velvety sauce. The result is good old fashion comfort holiday networking, St. Louis style. This recipe didn’t cook with wine, yet, but see the variation below. Prep Time ... 3 months Cook Time ... 3 hours Servings ... up to 300 Ingredients 2,500 sq ft…
Find out more »January 2020
Authenticity and Customer Connection with Urban Chestnut Brewing Company
How has Urban Chestnut become one of the largest craft brewers in Missouri? Having a good quality product is a start, but there’s more to brewing than just making great beer. Ashley Troutman of UCBC will discuss the overall brand strategy of the company and how they’ve built and fostered a rich customer experience in their taste rooms and at their events for the past nine years. She will also touch on the ways they create authentic connections with consumers…
Find out more »February 2020
Artificial Intelligence: Your Force Multiplier at Work
Artificial Intelligence: Your Force Multiplier at Work AI and Machine Learning technologies have exploded across industry applications in only the past few years. There is a lot of hype, but there are also incredible gains. An informed user can easily 10X a number of business tasks if they know what to look for. In this session, Dave Costenaro, Chief Data Officer at Capacity, will discuss pathways and lessons learned for you to apply AI algorithms, data science, design thinking, and…
Find out more »March 2020
Foresight 2020 I 59th Annual Saint Louis AMA Conference
59th Annual Saint Louis AMA Conference March 6, 2020 at the Danforth Plant Science Center Be inspired by global thought leaders on what matters next in the future of marketing. Conference Program: 7:30 to 8:00 Registration and Networking 8:00 to 8:15 Welcome - AT&T Auditorium 8:15 to 8:50 - AT&T Auditorium Kathy Button-Bell, Senior Vice President and Chief Marketing Officer, Emerson The Demand for Authentic Purpose for all Businesses in 2020 Customers, investors, corporate boards, the Business Roundtable, employees and prospective employees…
Find out more »June 2020
Webinar: Igniting Your Marketing Strategy
Speaker: Melissa Tatoris, Customer Engagement Strategist at Acoustic Melissa offers a 20 year history of success spearheading strategic planning in both marketing and enterprise roles in retail. By applying strong business acumen, out-of-the-box ideation for complex situations, and strong leadership talents, Melissa is very comfortable creating the ‘art of the possible’. Some of Melissa’s highlights of her career have been designing and implementing a few of the nations’ largest retail loyalty programs within highly complex organizations, (Office Depot, Sears Holdings,…
Find out more »AMA Golf Tournament
Join us June 26, 2020 for the AMA annual golf outing. Everyone is invited to play regardless of skill level. We will be respecting social distancing and adhering to the course's guidelines. Shotgun start at 12:30 p.m. Reserve your spot online Pay $25 at the course Goodie Bags Contests and the Coveted AMA Golf Trophy
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