STL Marketing Mashup
2025-03-20 16:00 - 18:00 (America/Chicago) | Missouri
Join SMPS St. Louis, AMA St. Louis, AAF STL AD Club, Social Media Club STL, Urban League of Metropolitan Saint Louis, Nonprofit Marketers Network STL, and 314 Digital for the STL Marketing Mashup, a National Marketing Day celebration like no other!

This is your chance to network with top marketing pros, creatives, and industry leaders while enjoying drinks, great conversations, and new connections. Whether you’re in branding, digital, social, content, professional services or nonprofit marketing, this is the event to collaborate, learn, and celebrate the power of marketing in STL.

We will start the night with a panel discussion among our area’s top marketing pros, discussing the top trends and tools in marketing in 2025. You will also get the chance to learn a little bit more about each partnering organization.

Your ticket cost includes two drinks and appetizers.

Special thanks to Urban League of Metropolitan Saint Louis for being our event sponsor!

Don’t miss the ultimate marketing meetup of the year! We expect registration to fill up fast, so secure your spot today! Please register by March 11th at 4:00 pm.

For questions regarding this program, contact:Sydney McDermott: programs@smps-stl.orgEric Rhiney: rhineeri@webster.edu

Location:Yemanja Brasil2900 Missouri AveSaint Louis, MO 63118

Multi-Cultural Marketing Panel-Around the World
2025-04-17 11:30 - 13:00 | Maggiano's Little Italy, 2 The Boulevard, Richmond Heights, MO, 63117, United States
Join us for an insightful Multi-Cultural Marketing Panel Luncheon, where industry experts will explore the latest trends, strategies, and best practices in reaching diverse audiences. This engaging event offers a unique opportunity to learn from leading professionals as they share their experiences and discuss how cultural nuances impact marketing campaigns. Network with fellow marketers, gain valuable insights, and discover innovative ways to engage with multicultural communities. Don’t miss out on this chance to enhance your marketing approach in a rapidly evolving global market! We will have the St. Louis African Chamber, the St. Louis Hispanic Chamber, and the St. Louis Asian Chamber represented for lively conversation and perspectives.St. Louis was identified as one of the top destination cities for foreign-born population growth. Join us as we learn how to reach our diverse population.

St. Louis named Top Metro in Foreign-Born Population Growth | St. Louis Economic Development Partnership

St. Louis metro leads nation in foreign-born population growth

St. Louis area sees largest percentage immigrant growth | ksdk.com

Panelists:

Alicia Underwood, Founder & Chief Social and Influencer Strategist, TwentyThree, LLC

Angel Recci-Gonzalez, Market Manager, Telemundo

Annie Mbale, Project Manager, World Trade Center St. Louis

Martha Garcia Kampen, President & CEO, Hispanic Chamber of Commerce Metro STL

Zellipah Githui, Owner & Founder, Gitzell FairTrade

Inside the Focus Group: Strategies for Smarter Research
2025-05-15 11:30 - 13:00 | Maggiano's Little Italy, 2 The Boulevard, Richmond Heights, MO, 63117, United States
We’re excited to announce that Sean Jordan, President of Research & Planning Group, will be joining us as the speaker and moderator for a special interactive session at our upcoming Maggiano’s luncheon!

Sean will lead an informal focus group discussion and share expert insights on:

1. Designing and implementing effective focus group research

2. Moderation techniques that drive meaningful insights

3. How to budget strategically for research efforts

Whether you’re new to focus groups or looking to sharpen your skills, this will be a fun, engaging, and highly practical session you won’t want to miss.Date: May 15th, 2025Time: 11:30 AM – 1:00 PMLocation: Maggiano’s Little ItalyMark your calendar—we hope to see you there!

About the Speaker:

Sean Jordan is the Research Director and Managing Partner at the Research & Planning Group, where he leads custom-designed qualitative and quantitative studies. A graduate and faculty member of the Master of Marketing Research program at Southern Illinois University Edwardsville, Sean brings deep expertise in research design, analysis, and presentation. A former journalist, he is a skilled interviewer, dynamic focus group moderator, and seasoned presenter. Beyond research, Sean has authored and edited numerous comic books, developed marketing campaigns for major titles, and written for magazines like PCGameWorld. He also teaches marketing research and volunteers with youth programs and animal welfare groups.

AMA St. Louis Annual Golf Outing
2025-06-27 12:00 - 15:00 | Creve Coeur Golf Course, 11400 Olde Cabin Road, Creve Coeur, MO, 63141
Don’t miss out on this day of camaraderie, networking, and FUN!

Creve Coeur (Public) Golf Course11400 Olde Cabin RdCreve Coeur, MO 63141

$50.00 registration includes lunch, greens fees, cart and prizes.

For Questions, please contact:

Wes Morgan314.402.1202morganwes@aol.com

Monthly Coffee Club - Think Local, Sip Local!
2025-08-14 07:30 - 09:30 | Northwest Coffee Roasting, 4251 Laclede Ave, St. Louis, Missouri, 63108, United States
Join AMA Saint Louis for our inaugural Coffee Club at the iconic Northwest Coffee Roasting Company in the Central West End. Whether you’re dropping by on your way to work or staying for the full session, you’ll enjoy great local coffee and even better local connections.

Cause Meets Commerce: Purpose-Powered Marketing That Sells
2025-08-21 11:30 - 13:00 | SqWires Restaurant & Market, 1415 S 18th St, St. Louis, Missouri, 63104, United States
Today’s consumers want more than products, join us to learn how to connect, inspire, & sell with cause marketing!

Marketing’s future isn’t just about selling, it’s about connecting with consumers on a deeper level, aligning with their values, and contributing to positive social change. Cause marketing should be an integral part of your brand’s strategy.

Today’s consumers demand more than quality products, they expect transparency, social responsibility, and measurable impact. Brands that align with these values earn stronger loyalty and advocacy. Yet many marketers (maybe you!) aren’t sure where to start.

In this session, we’ll share simple, actionable cause marketing ideas you can activate as soon as this holiday season.

Attendees will learn:

The rise of cause marketing and common activation types

Why cause marketing is essential to modern brand strategy

How to start building your business’s cause marketing plan

Agenda:

11:30 AM – 12:00 PM | Networking

12:00 PM – 1:00 PM | Keynote Presentation

About the Speaker:

Kelly Wiethuchter, Sales Director of Inspired, Kelly is a 20-year veteran of digital and social media sales who excels at building partnerships with top brands and agencies. She began in local TV advertising, moved to FOX Sports in Chicago, and then became a programmatic expert at Centro (now Basis). When Google first threatened to end third-party cookies, she pivoted to influencer tech at Tagger, helping steer its successful sale to Sprout Social. Now at Inspired, she fuses her passion for technology and philanthropy, enabling brands to launch high-impact cause-marketing campaigns.

Monthly Coffee Club - Think Local, Sip Local!
2025-09-04 07:30 - 09:30 | Antagonist Cafe, 2727 S 12th St, Saint Louis, Missouri, 63118, United States
Join AMA Saint Louis for our monthly Coffee Club at the iconic Antagonist Cafe in historic Soulard! Whether you’re just passing through or joining us for the full session, you’ll enjoy excellent local coffee and meaningful connections.

Connections in the Clouds Networking Happy Hour
2025-09-18 16:30 - 18:30 | High Bar Clayton, 227 South Central Avenue #11th Floor, Clayton, Missouri, 63105, United States
Join the American Marketing Association of St. Louis for Connections in the Clouds—a casual rooftop gathering designed for marketing professionals to connect, collaborate, and share ideas in an inspiring open-air setting. Whether you’re a brand builder, digital strategist, creative, or just marketing-curious, this is your chance to meet like-minded professionals across the St. Louis area. No pressure, just great conversation, fresh air, and a strong community vibe.

Who Should Attend:

Marketing professionals (agency, in-house, freelance, or solo)

AMA STL members and future members

Anyone looking to expand their marketing network in STL

What to Expect:

AMA STL updates + upcoming events preview

Relaxed rooftop atmosphere at Clayton’s High Bar

Light bites & chance to win free drinks

Networking activities to spark authentic conversation

Free Event!

Coffee & Conversations at the Living Room
2025-10-02 07:30 - 09:30 | Living Room, 2810 Sutton Boulevard, Maplewood, Missouri, 63143, United States
Start your week inspired! Join the American Marketing Association’s St. Louis chapter, for our monthly October Coffee Club meeting at The Living Room Coffee & Kitchen in Maplewood. This casual morning gathering is all about networking, idea sharing, and building connections in the local marketing community over great coffee and tasty treats.

Why do people love our Coffee Club so much?

Connect & Collaborate: Meet fellow marketers, students, and professionals in a relaxed setting.

Fresh Ideas: Hear what’s going on in the field, share your challenges and successes, and get feedback / insights from peers.

Convenient & Comfortable: The Living Room provides a warm space conducive to conversation and connection, ideal for starting your morning on an energizing note.

This event is for AMA members, marketing professionals, students, creatives, and anyone interested in marketing in the St. Louis area. Whether you’ve been in the field for years or are just starting out, you’ll find value in the conversation.

Hope to see you there!

Future of Search: Navigating AI, Shifting Platforms & Evolving Audiences
2025-10-16 11:30 - 13:00 | Cyrano’s Cafe, 603 East Lockwood Avenue, Webster Groves, Missouri, 63119, United States
Search is becoming discovery—where AI, social feeds, and trust signals shape visibility. Marketers must earn, not just rank.

Search is no longer just about keywords and rankings. It’s about relevance, authority, and adaptability in an AI-driven world. As Google integrates AI Overviews, ChatGPT reshapes how users ask questions, and younger generations turn to TikTok, Instagram, and Reddit for answers, the rules of discovery are being rewritten. For marketers, this isn’t a disruption to fear; it’s actually an opportunity to lead.

In this session, we’ll explore how consumer search behavior is evolving across generations, how AI-powered search engines are rewriting the visibility playbook, and what marketers must do to stay ahead. You’ll learn how to measure success in a zero-click environment, why authenticity and content diversification are more critical than ever, and how to future-proof your strategy for a marketplace where AI citations, video storytelling, and trust-driven engagement drive brand discovery.

Come to network with and learn from leaders in the industry to understand where your audiences are searching tomorrow—and how to ensure they find you. This luncheon will give you the strategies, data, and inspiration to thrive in the next era of search.

Agenda

11:30-12:00 pm: Networking

12:00 pm: Lunch served

12:00-1:00 pm: Presentation

Meet the Speaker: David Kidd, Vice President of Digital Marketing at SteadyRain

David is a results-driven digital marketing leader with over 15 years of deep expertise in growth strategy, analytics, SEO, and paid media. He leads the high-performing digital marketing team supporting clients with full-funnel marketing solutions that drive measurable growth. David combines data analysis with creative execution to optimize performance across channels, including search, social, and programmatic. His focus is typically around building scalable strategies, improving ROI, and supporting complex digital transformations. With a passion for performance marketing and a sharp eye for analytics, David consistently helps our growing list of brands increase visibility, engagement, and revenue.

Coffee & Conversations - Telva at The Ridge
2025-11-06 07:30 - 09:30 | Telva at The Ridge, 60 North Gore Avenue, Webster Groves, Missouri, 63119, United States
Join AMA-STL Coffee Club for a morning of networking, conversation, and community building at rotating coffeehouses across the St. Louis area. This casual gathering is designed to bring together marketers, creatives, and professionals from across St. Louis and Illinois for coffee and connections.

Why do people love our Coffee Club so much?

Connect & Collaborate: Meet fellow marketers, students, and professionals in a relaxed setting.

Fresh Ideas: Hear what’s going on in the field, share your challenges and successes, and get feedback / insights from peers.

Convenient & Comfortable: The Living Room provides a warm space conducive to conversation and connection, ideal for starting your morning on an energizing note.

This event is for AMA members, marketing professionals, students, creatives, and anyone interested in marketing in the St. Louis area. Whether you’ve been in the field for years or are just starting out, you’ll find value in the conversation.

Hope to see you there!

About Telva at the Ridge

This James Beard Finalist 2025 (4x Semifinalist) is sister to the beloved Balkan Treat Box and a brand rooted in St. Louis. Their motto is “Made with care, served with love,” and anyone who has had the Turkish Eggs can confirm the extra love is tangible. We can’t wait to share this St. Louis gem with you!

Plan. Position. Prosper. Build Your 2026 Marketing Plan
2025-11-20 11:30 - 13:00 | Missouri
Overview

Learn different approaches to annual marketing planning from top St. Louis leaders.

Step into annual planning season with clarity and confidence. Plan. Position. Prosper. brings together marketing leaders who blend strategy, storytelling, and practical insight to help you build your 2026 marketing appraoch.

Join the American Marketing Association for a delicious 3-course lunch at St. Louis favorite Urban Chestnut and learn how to create intentional, data-driven campaigns that align with business goals.

From building scalable marketing engines to mastering the art of brand clarity, this session will equip you with actionable strategies to refine your focus, strengthen your positioning, and drive measurable growth in 2026.

Schedule

11:30–12:00 PM: Networking12:00 PM: Lunch served12:00–1:00 PM: Panel discussion and presentations

Speakers

Brianna Miller

Brianna is a digital marketing leader with over 15 years of experience creating data-driven strategies for business growth. Specializing in B2B, healthcare, and SaaS, she excels at scalable marketing engines, Account-Based Marketing (ABM), and sales-marketing alignment.She’s an Adjunct Professor at the University of Missouri-St. Louis, teaching Marketing Strategy and mentoring students. Brianna also serves on the UMSL College of Business Marketing Advisory Board, the MarTech Conference programming committee, and chairs programming for AMA St. Louis. She contributes to 3Sixty Insights and Martech.org. A sought-after speaker at 20+ industry events and podcast guest, Brianna shares practical insights on ABM trends and AI strategies. She’s known for making complex topics accessible, helping teams build effective, measurable campaigns.

Mike Spakowski

Mike is the founding partner and Creative Director of Atomicdust, where he has spent over two decades transforming B2B brands. His agency focuses on solving complex business challenges through strategic branding, marketing, and design that consistently exceeds expectations. At Atomicdust, Mike champions ideas that revolutionize brands. Their impactful work has earned recognition from Fast Company, Communication Arts, One Show, and AIGA, showcasing their excellence in brand identity, website design, and campaign development. Mike specializes in B2B branding strategy, visual identity, brand positioning, marketing innovation, and design-driven problem-solving across various sectors.

Michael Fritzius

Michael “Fritz” Fritzius is passionate about helping business owners and leaders grow their influence through podcasts. He blends technology, automation, and authentic relationship-building to create marketing systems that generate referrals and strengthen networks. Fritz guides clients to leverage podcasting as both a relationship and revenue-building platform, combining online calls, live events, and strategic content to connect people meaningfully. He believes marketing doesn’t have to be complicated—it just needs to nurture the right relationships consistently.

About the Venue

Urban Chestnut Brewing Company is a St. Louis-based brewery known for its “Beer Divergency” philosophy, which blends modern American craft beers with traditional European styles. Founded by Florian Kuplent and David Wolfe, the company is a staple of the St. Louis brewing scene, with a LEED-certified brewery and bierhall in The Grove neighborhood.

Coffee & Conversations
2025-12-04 07:30 - 09:30 | Kaldi’s Coffee on Skinker, 270 Skinker Boulevard, St. Louis, Missouri, 63130, United States
Join AMA-STL Coffee Club for a morning of networking, conversation, and community building at rotating coffeehouses across the St. Louis area. This casual gathering is designed to bring together marketers, creatives, and professionals from across St. Louis and Illinois for coffee and connections.

We’ll share more details about the final location, discussion themes, and special highlights as the date approaches—so stay tuned!

Hope to see you there!

2025 Marketing Holiday Mixer
2025-12-17 16:00 - 18:00 | TOKY, 3141 Locust St., St Louis, Missouri, 63103
Celebrate the season with a festive gathering of the St. Louis marketing community! Join AMA St. Louis, SMPS St. Louis, Social Media Club STL, and MDMC for a Marketing Holiday Mixer on December 17th from 4-6pm at TOKY, our event sponsor.

Connect with marketers, creatives, communicators, and industry pros from all corners of the field. Whether you work in branding, digital, social, content, creative services, or professional and nonprofit marketing, this mixer offers a welcoming space to expand your network, share ideas, and enjoy an end-of-year celebration with peers.

Your ticket includes two drinks, and light appetizers will be served throughout the event. Come ready for good conversations, new connections, and some end-of-year cheer!

We’re also hosting a food drive benefiting the St. Louis Area Foodbank- attendees who bring donated items will be entered into a raffle for a free ticket to a future event hosted by a partnering organization of their choice. Suggested items include:• Canned Meat and Fish• Mac and Cheese• Instant Mashed Potatoes• Canned Fruits & Veggies• Peanut Butter and Jelly• Canned Chili• Beans• Canned Soup• Rice and Pasta Products• Cereal and Oatmeal

We expect registration to fill quickly- secure your spot today!

For questions regarding this event, contact:Sydney McDermott: programs@smps-stl.orgHaley Meuser: haleydroberson@gmail.com

Marketing on a Budget: How Small Teams Can Achieve Big Results
2026-01-15 07:30 - 09:00 | Missouri
Overview

Learn how small teams can achieve big marketing results with smart planning, affordable tools, and clear, creative strategies.

In today’s fast-paced marketing landscape, small teams often face the challenge of delivering big results with limited resources. This engaging session will provide practical strategies and actionable tips to help businesses unlock clarity, creativity, and growth-without the need for a full in-house marketing team. Attendees will learn how to prioritize efforts, leverage affordable tools, and maximize impact through smart planning and execution. Whether you’re a solopreneur or part of a lean marketing team, this talk will leave you inspired and equipped to achieve more with less.

Schedule:

7:30–8:00 AM: Networking8:00 AM: Breakfast served8:00–9:00 AM: Presentation

Speakers:

Cody Goodrich

Cody Goodrich is a marketing strategist and agency founder with over a decade ofexperience helping organizations achieve big results with lean teams and focusedresources. With a background leading high-performing marketing departments, Cody hasdeveloped content engines, brand strategies, and demand generation programs thatconsistently deliver measurable growth in budget-constrained environments. He’s knownfor his practical, clear approach to modern marketing, helping teams cut through thenoise and focus on what truly drives impact.

After serving as a Marketing Director and driving significant revenue outcomes throughefficient, creative execution, Cody launched his own agency to help brands simplify theirmarketing, tell better stories, and scale what actually works. His mission is to empowermarketers to create more impact with fewer resources and zero wasted effort.

About the Venue:

The Shack Breakfast & Lunch is a popular Creve Coeur restaurant known for its inventive breakfast and lunch offerings, friendly service, and welcoming atmosphere. As part of a locally established restaurant group, The Shack has become a community favorite, offering a modern, approachable dining experience that highlights quality ingredients and consistent hospitality.

Coffee & Conversations
2026-02-05 07:30 - 09:30 | Upshot Coffee Flyby, 3172 Morgan Ford Road, Suite #C, St. Louis,, Missouri, 63116, United States
Don’t miss out on the AMA’s February Coffee Club meetup!

AMA Saint Louis Coffee Club — February Meetup

Upshot Flyby | Morgan Ford

Shake off the winter routine and join fellow marketers for the February AMA Saint Louis Coffee Club at Upshot Flyby on Morgan Ford — one of St. Louis’s favorite neighborhood coffee spots for thoughtfully sourced beans, fast-moving conversation, and a welcoming community vibe.

Coffee Club is all about easy, genuine connection. No speakers. No pitches. Just good coffee and smart people trading ideas, stories, and perspectives on marketing, work, and what’s ahead this year. Whether you’re a long-time AMA member, new to the chapter, or simply curious to meet other local marketers, you’ll feel right at home.

Why come?

Support a great local café and enjoy excellent coffee

Meet marketers from across industries and experience levels

Have real conversations — not awkward networking

Start your day energized, connected, and inspired

Grab a cup, pull up a chair, and make a few new connections. We’d love to see you there.

The Magic of Creativity: Rediscovering Wonder in Your Work
2026-02-19 11:30 - 13:00 | The Magic House, St. Louis Children’s Museum, 516 South Kirkwood Road, St. Louis, Missouri, 63122, United States
Overview

Designed to help data-driven marketers rediscover their creative spark by embracing curiosity, play, and renewed creative confidence.

This panel brings together marketers who are redefining how brands connect with audiences by moving fast, testing often, and focusing on how consumers feel at every interaction. Panelists will discuss the value of short-form content as a playground for new ideas, from trying different messaging angles to exploring new channels and audiences. The conversation will also examine how thoughtful, human-centered user experiences shape brand perception, proving that every touchpoint is an opportunity to build trust and connection.

Attendees will gain new perspectives on embracing creativity as a process, letting go of “perfect,” and creating brand experiences that resonate in a crowded digital world.

Schedule:

11:30–12:00 PM: Networking

12:00 PM: Lunch served

12:00–1:00 PM: Panel discussion and presentations

Speakers:

Samuel Craig

Sam is an Assistant Brand Manager at Purina based in St. Louis, where he builds consumer-centric brand experiences and champions creative excellence in support of performance marketing and user acquisition efforts. His background spans multiple marketing disciplines, with expertise in paid social media, creative development, and always keeping the consumer top of mind.

Lisa Grimm

Global executive with 25+ years leading enterprise transformations at the intersection of business strategy, technology, and customer experience. Skilled in guiding C-suite leaders and managing multimillion-dollar programs that deliver measurable growth, efficiency, and brand impact through data-driven, people-centered solutions. Lisa holds an MBA from the International University of Japan and a bachelor’s degree from Webster University in Vienna, Austria. She has also been the Chair of the UMSL Marketing & Entrepreneurship Advisory Board for eight years.

About the Venue:

The Magic House, St. Louis Children’s Museum is a nonprofit organization that offers a wide variety of hands-on learning experiences encouraging and inspiring children of all ages to become lifelong learners. The interactive museum is open to the public and also offers field trips, family STEAM nights, scout programs, and summer camps.

Coffee Club
2026-03-05 07:00 - 09:00 | Protagonist Cafe, 1700 South 9th Street, St. Louis, Missouri, 63104, United States
Don’t miss out on the AMA’s March Coffee Club meetup!

AMA Saint Louis Coffee Club — March Meetup

Protagonist Café | Soulard

Step into spring—and your next chapter—at the March AMA Saint Louis Coffee Club, hosted at Protagonist Café in Soulard. Known for its literary spirit and thoughtfully crafted coffee, it’s the perfect setting for marketers who believe every great story starts with connection.

Coffee Club is casual by design. No presentations, no awkward networking. Just talented local marketers sharing ideas, perspectives, and the challenges shaping the year ahead. Whether you’re a familiar face or joining us for the first time, you’ll find a welcoming community ready to pull you into the conversation.

Why come?

☕ Experience one of Soulard’s most distinctive cafés

🤝 Connect with marketers across industries and career stages

💬 Trade insights, spark ideas, and expand your circle

🌱 Start the season with fresh energy and momentum

Come, bring your perspective…and leave with a few new ones.

About Protagonist

Protagonist Cafe is a literary-themed coffeehouse designed to serve as a welcoming community gathering space in Soulard. Housed in a historic pre–Civil War building, the café features more than 5,000 pre-loved books lining a custom 27-foot bookshelf. The coffee is made from beans that are organic, fair-trade certified, and roasted in small batches for freshness, with roasting handled in-house through the café’s sister operation.

Strike Up New Connections: St. Louis Marketing Networking at Epiphany Lanes
2026-03-19 15:30 - 17:30 | Epiphany Bowling Lanes, 3164 Ivanhoe Avenue, St. Louis, Missouri, 63139, United States
Overview

Build connections with St. Louis marketers in a welcoming setting designed for conversation, networking, and fun.

Join AMA St. Louis on Thursday, March 19, from 3:30–5:30 PM for an afternoon of networking, conversation, and community at Epiphany Lanes. This event is designed to help marketers across the region connect in a fun, approachable setting—whether you’re looking to meet new peers, trade ideas, or strengthen existing relationships.

Your ticket includes bowling, appetizers, and two drinks, so you can focus on enjoying the afternoon and building connections. Whether you’re new to AMA St. Louis or a longtime member, this is an easy way to plug into the local marketing community and leave with a few new contacts (and maybe a new high score).

About the Venue:

Epiphany Lanes is one of St. Louis’ classic neighborhood bowling spots. It’s an intimate, eight-lane alley tucked in South City with a charming, old-school feel. A longtime local mainstay, the venue has a welcoming, community-forward character you don’t get at big-box bowling centers.

AMA 2026 Conference | The Art & Science of Marketing
2026-04-09 07:30 - 13:30 | Community Music School of Webster University, 535 Garden Avenue, St. Louis, Missouri, 63119
Overview

Master “The Art & Science of Marketing” at the 2026 AMA St. Louis Conference. Blend data and creativity for measurable results.

Join your AMA St. Louis peers for the 2026 Annual Marketing Conference, a half-day experience designed to explore where creativity meets data—and how the most effective marketers balance both to drive meaningful impact.

The Art & Science of Marketing brings together marketing leaders, practitioners, and students to examine how intuition, storytelling, and brand-building intersect with analytics, technology, and experimentation. Today’s most successful marketers don’t choose between art or science—they master both.

Through keynote presentations and expert-led sessions, this conference will equip you with tools to blend creativity with evidence-based decision-making, build stronger brands, forge meaningful customer connections, and achieve measurable business results.

Emcee

Keisha Mabry Haymore, Hey Friend

Speakers

Katie Martell, LinkedIn Top Voice, Rabble Rouser (Keynote)

Mike Allton, AI Expert, The AI Hat

Ryan Green, Founder, The Last Splash

Amanda Chamov, Director of North America & APAC, the Experience Studio, American Express Global Business Travel

Alicia Underwood, The Social Box

Kelly Wiethuchter, Strategic Sales Lead, nativeMsg

Nick Niehaus, Founder, Everyday AI

Allie Haupt, Product Lead, RADaR Analytics

Savannah Westbrock, Head of Agency Solutions, RADaR Analytics

Tracy Polansky, The Polansky Group

Miles Minnaar, Foundational Media

Featured Keynote

Woke Brands and Weary Consumers

Speaker: Katie Martell

One of marketing’s most fearless voices, Katie Martell takes the AMA St. Louis stage to unpack one of the most complex issues facing brands today: how companies navigate culture, values, and consumer expectations in an increasingly polarized world.

For years, marketers were encouraged to align brands with the values of their audiences and support the causes that matter to stakeholders. Yet along the way, many organizations shifted from authentic allyship to performative messaging—what critics now call “woke-washing.” Today, amid rapid social change and a deeply divided political climate, brands often find themselves frozen and caught in the middle of cultural and political tensions.

In this thought-provoking keynote, marketing truth-teller Katie Martell explores the most controversial decade in modern marketing and what it reveals about the evolving relationship between brands, culture, and consumers.

This topic brings together the art of reading culture, emotion, and brand voice with the science of proving what actually resonates—and what doesn’t.

Drawing from years of documenting this landscape in real time, Katie will explore:

How we arrived at this moment in marketing history

Where brands misunderstood or overlooked the communities they aimed to support

Why performative messaging erodes trust

How marketers can build more thoughtful, authentic connections with today’s weary consumers

Expect a candid, insightful conversation that challenges assumptions and encourages marketers to rethink how brands show up in the world.

Featured Keynote

Woke Brands and Weary Consumers

Speaker: Katie Martell

One of marketing’s most fearless voices, Katie Martell takes the AMA St. Louis stage to unpack one of the most complex issues facing brands today: how companies navigate culture, values, and consumer expectations in an increasingly polarized world.

For years, marketers were encouraged to align brands with the values of their audiences and support the causes that matter to stakeholders. Yet along the way, many organizations shifted from authentic allyship to performative messaging—what critics now call “woke-washing.” Today, amid rapid social change and a deeply divided political climate, brands often find themselves frozen and caught in the middle of cultural and political tensions.

In this thought-provoking keynote, marketing truth-teller Katie Martell explores the most controversial decade in modern marketing and what it reveals about the evolving relationship between brands, culture, and consumers.

This topic brings together the art of reading culture, emotion, and brand voice with the science of proving what actually resonates—and what doesn’t.

Drawing from years of documenting this landscape in real time, Katie will explore:

How we arrived at this moment in marketing history

Where brands misunderstood or overlooked the communities they aimed to support

Why performative messaging erodes trust

How marketers can build more thoughtful, authentic connections with today’s weary consumers

Expect a candid, insightful conversation that challenges assumptions and encourages marketers to rethink how brands show up in the world.

Featured Sessions

Producing Producers: Why the Best Marketers Think Like Jimmy Iovine, Not Don Draper

Speakers:

Ryan Green, Founder, The Last Splash

Savannah Westbrock, Head of Agency Solutions, RADaR Analytics

Allie Haupt, Product Lead, RADaR Analytics

In a world increasingly defined by A/B testing, dashboards, and algorithmic optimization, something essential can get lost: the courage to bet on brilliance before the data proves it.

The producer mindset offers an antidote.

Great producers recognize magic as it unfolds. They resist formula when everyone else repeats it. They curate environments where innovation and artistry flourish. And most importantly, they develop more producers—people with the judgment, taste, and conviction to move both culture and business forward.

This dynamic keynote conversation brings that philosophy to life through three marketers across three generational decades, demonstrating a living talent lineage on one stage.

Together, they will explore what marketing can learn from legendary producers and cultural architects, including Jimmy Iovine, Kris Jenner, Paula Scher, and Jack Antonoff, and why cultivating the next generation of creative producers may be marketing’s greatest competitive advantage in an AI-dominated future.

Attendees will walk away with a new lens for thinking about:

How bold creative bets are identified before the metrics exist

Why cultural intuition and taste still matter in a data-driven world

How leaders build environments where breakthrough ideas emerge

What it means to develop producers—not just executors—inside marketing teams

The Custom Assistant Revolution: How to Stop Using Generic AI and Build a Proprietary Brain for Your Business

Speaker: Mike Allton, Director of Partner-led Growth, Agorapulse

Most high-performers treat AI like a high-speed search engine. They ask for a draft, spend twenty minutes editing the robotic output, and eventually realize they could have just written it themselves. This is the result of the Admin Drag—the 70% of the week spent moving data rather than building relationships.

Imagine a Monday morning where you aren’t fighting your CRM or manually researching leads—because you have stopped prompting and started architecting.

In this session, Revenue Architecture Specialist Mike Allton reveals how to move beyond the amnesia of generic chat and build a Proprietary Brain for your business. When you deploy the PRICE framework, you stop being a highly-paid data entry clerk and become the Director of a Digital Crew.

Key Takeaways:

The End of AI Amnesia – Understand the technical divide between generic chat and custom assistants, and why establishing persistent memory is the only way to eliminate robotic outputs.

The PRICE of Scale – Master a repeatable 5-step framework to blueprint digital teammates that utilize your specific industry resources, product specs, and professional standards.

The Revenue Velocity Dividend – Learn how to quantify your personal Admin Drag and identify exactly which Digital Crew member to hire first to reclaim your time for high-value architecture.

Engineering Emotion: The Art & Science of Experiences That Last

Speaker: Amanda Chamov, Director of North America & APAC, the Experience Studio, American Express Global Business Travel

Data shows in-person gatherings are no longer guaranteed but consciously chosen; the pressure is on for events to deliver more than just great content. Attendees expect connection, meaning, and emotion—and events that meet those expectations are the ones that stay in memory long after the last session ends.

This session blends real-world strategy with insights from neuroscience to explore how memory works, how emotion sticks, and how we can design experiences that resonate long after the event is over.

Drawing from in-depth interviews with senior event leaders and scientific expertise from a cognitive neuroscientist, we’ll explore:

The psychological principles behind how memories are formed, including how anticipation, emotion, and reinforcement play a key role

Practical strategies to activate engagement before, during, and after your event using emotion-led design and multisensory experiences

Proven techniques to create emotional peaks, deepen human connection, and sustain impact post-event

Join us to discover how a deeper understanding of memory and emotion can elevate your next event from forgettable to truly unforgettable.

PANEL: Where to Focus: The Next Generation of Marketing TacticsPanelists: Kelly Wiethuchter (nativeMsg), Alicia Underwood (The Social Box & TwentyThree), Nick Niehaus (Everyday AI), Miles Minnaar (Foundational Media)

Moderator: Tracy Polansky (The Polansky Group)

This isn’t a trend recap. It’s a prioritization conversation. What’s working, what’s overhyped, and where should you be placing smarter bets to drive real impact?

Walk away with a clear point of view on the next generation of marketing tactics and how to apply them with intention.

About the Host Emcee

Keisha Mabry Haymore is a certified AI educator, tech leader and community builder. Keisha has been featured on National Public Radio, The Daily Show, Fast Company, Success Magazine, Huffington Post, Essence, Nine Network, The Business Journal and more for her work in business, education and technology.

In addition, Keisha is the Managing Director of a Tech Bootcamp, Verizon Small Business Digital Ready Advocate, Adjunct Lecturer, Aspen Ideas Scholar, Fulbright Specialist, TEDx speaker and her book Hey Friend: 100 Ways to Connect with 100 People in 100 Days is a movement to make the world friendly again, or at the very least, friendlier than it’s ever been.

She’s delivered more than 500 keynotes and workshops for Fortune 500 companies and top brands like Google, Spotify, Nielsen, Mastercard, Square, Edward Jones, Bayer, SXSW, Facebook, Ikea and YUM!. Learn more at keishamabry.com.

Event Details

Thursday, April 9th:

Conference: 7:30 AM – 1:30 PM | Community Music School at Webster University

Agency Tour: 2:00 – 3:00 PM | Atomicdust (3021 Locust St, St. Louis, MO 63103

Exclusive Opportunity: Agency Tour

After the conference programming and networking lunch, attendees are invited to participate in an optional guided agency tour. Get a behind-the-scenes look at how one of St. Louis’s top agencies bring strategy, creativity, and data together in practice.

Who Should Attend

This conference is ideal for:

Marketing and communications professionals at all career stages

Brand, digital, and growth marketers

Agency leaders and practitioners

Business leaders and entrepreneurs

Marketing students and educators

Whether you’re driven by creativity, analytics, or somewhere in between, The Art & Science of Marketing will equip you with ideas, insights, and connections to elevate your work.

Agenda

07:30 AM – 08:00 AM Registration & Networking Breakfast

08:00 AM – 12:45 PM TED-Style Talks & Panel Discussions

12:45 PM – 01:30 PM Lunch & Networking

02:00 PM – 03:00 PM Optional Agency Tour

Coffee Club
2026-05-07 07:30 - 09:30 | Kentzo Koffee Cafe, 2500 Sutton Boulevard, Maplewood, Missouri, 63143
Don’t miss out on the AMA’s May Coffee Club meetup!

AMA Saint Louis Coffee Club — May Meetup

Kentzo Koffee | Maplewood

Build on your momentum this May at the AMA Saint Louis Coffee Club, taking place this month at Kentzo Koffee in Maplewood — a neighborhood favorite known for its in-house roasted coffee, thoughtfully crafted drinks, and welcoming space that’s made for gathering.

Coffee Club is designed to bring St. Louis marketers together to connect, share perspectives, and stay plugged into what’s happening across the local marketing community. Whether you’re a familiar face or joining for the first time, you’ll find a welcoming group and conversations that make you feel part of the scene.

Why come?

☕ Experience one of Maplewood’s most distinctive coffee spots

🤝 Connect with marketers across industries and experience levels

💬 Exchange ideas, insights, and real-world perspectives

🌱 Keep your momentum going as the year picks up

Grab a coffee, join the conversation, and leave with a few new perspectives.

P.S. Our Coffee Clubs will start featuring an AMA “Coffee Passport.” Be sure to grab one while you’re there!

About Kentzo

Kentzo Koffee began as a small roasting operation and has grown into a neighborhood café centered on quality and community. They source top-tier beans from around the world and roast them in-house to bring out clean, distinctive flavors. With a welcoming space, house-made pastries, and a simple, well-crafted menu, Kentzo has quickly become a go-to spot in Maplewood for both great coffee and connection.

Dinks, Drinks & Networking
2026-05-21 15:00 - 17:00 | Arch City Pickleball, 11333 Blake Drive, Bridgeton, Missouri, 63044
Overview

Join the American Marketing Association of St. Louis for an afternoon of pickleball, networking, and happy hour fun from 3–5 PM!

Coffee Club
2026-06-04 07:30 - 09:30 | Chocolate Cafe at The Factory, 5025 Pattison Avenue, St. Louis, Missouri, 63110
Don’t miss out on the AMA’s June Coffee Club meetup!

AMA Saint Louis Coffee Club — June Meetup

Choclate Cafe @ the Factory | The Hill

Keep the conversations — and the summer momentum — going at the June AMA Saint Louis Coffee Club, this month at The Chocolate Cafe at The Factory on Pattison Avenue. Located inside the home of Chocolate Chocolate Chocolate Company, the café combines handcrafted coffee drinks, fresh pastries, and of course, plenty of chocolate, creating a space that feels distinctly St. Louis.

Coffee Club is designed to bring St. Louis marketers together to connect, share perspectives, and stay plugged into what’s happening across the local marketing community. Whether you’re a familiar face or joining for the first time, you’ll find a welcoming group and conversations that make you feel part of the scene.

Why come?

☕ Enjoy coffee, pastries, and handcrafted chocolate in a uniquely St. Louis setting

🤝 Connect with marketers across industries and experience levels

💬 Exchange ideas, insights, and real-world perspectives

🌞 Stay connected and energized as summer gets underway

Grab a coffee, join the conversation, and leave with a few new perspectives.

Are you a passport holder? Remember to get a stamp. If not, ask for a Coffee Club passport!

About The Chocolate Cafe at The Factory

The Chocolate Cafe at The Factory is the newest café from Chocolate Chocolate Chocolate Company, bringing together a full espresso and coffee bar, house-made sweets, savory eats, and handcrafted chocolate under one roof. Located next to the company’s production facility on Pattison Avenue, the café blends the energy of a working chocolate factory with a warm, welcoming neighborhood atmosphere that’s perfect for gathering and conversation. for both great coffee and connection.

Beyond Diversity: Turning Multicultural Insights into Growth Strategy
2026-06-18 11:30 - 13:00 | Oh London, 11411 Olive Blvd, Creve Coeur, Missouri, 63141
Explore how cultural insights shape consumer behavior, strengthen engagement, and drive growth across diverse markets.

Overview:

Discover how cultural insights influence consumer behavior, strengthen customer engagement, and drive growth across diverse markets. Learn why assumptions from home markets often fail, how multicultural research and community-centered listening create stronger strategies, and how businesses can balance AI-powered insights with human understanding to better connect with customers across cultures and regions.

Schedule:

11:30–12:00 PM: Networking12:00 PM: Lunch served12:00–1:00 PM: Panel discussion and presentations

Speakers:

Maria De Gregorio

Maria De Gregorio is a dynamic leadership development, talent strategy, and international business professional with more than 15 years of experience designing and leading impactful programs across workforce development, higher education, nonprofit leadership, and global business environments. She specializes in leadership development, executive coaching, facilitation, organizational growth, and stakeholder engagement, helping individuals and organizations strengthen performance, build capability, and drive sustainable outcomes.

Maria is multilingual and holds a Master’s degree in International Business from UCES Argentina and a Bachelor’s degree in International Studies from the National University of Rosario in Argentina. She is also an Associate Certified Coach (ACC) through the International Coaching Federation and holds a Team Coaching Certification, bringing a strong coaching and leadership development approach to her work with professionals, entrepreneurs, and organizations.

Schneidine Louis

Schneidine Louis is a Certified Global Business Professional with more than eight years of experience in international trade, diplomacy, and investment. Currently serving as Director of the Illinois SBDC International Trade Center at Southern Illinois University Edwardsville, Schneidine works closely with small and mid-sized businesses across Southwestern Illinois to support global expansion through export counseling, international market research, and strategic guidance. This work includes close collaboration with regional trade organizations and government partners to help companies navigate international markets and identify new export opportunities.

Prior to joining SIUE, Schneidine served as Diplomat and Vice Consul at the Consulate General of Haiti in Atlanta, managing diplomatic initiatives, bilateral engagements, and communications with government, business, and community stakeholders throughout the Southeast region of the U.S. Additional experience includes investor relations and startup development, with a focus on supporting emerging technology companies in capital raising and organizing international investor engagement initiatives.

Schneidine holds a Master of International Business with a concentration in Global Supply Chain and Logistics from Georgia State University, as well as a bachelor’s degree in Diplomacy and International Relations from the Diplomatic and Consular National Academy in Haiti.

Thanh Nicolas

Thanh G. Nicolas is the founder and principal strategist of Saint Louis Marketing (STL MKT), a boutique consultancy specializing in market research, marketing operations, and strategy. Separately, she works with executive leadership on communications and operational strategy through an independent engagement. With a decade of experience on both the agency and client sides between Vietnam and the US, her work spans insurance, senior living, higher education, nonprofits, and professional services.

A two-time MDMC speaker and Fulbright Association Conference presenter, she has researched consumer behavior across US markets and most recently presented on market research and cultural intelligence, with particular focus on Vietnam as one of Southeast Asia’s fastest-rising economies.

Outside of work, Thanh is a mom of two, a community volunteer, an AI advisory board member, and a marketing communications mentor. She is also a member of the Asian American Chamber of Commerce St. Louis and is based in St. Louis.

About the Venue:

Oh London is a modern dining destination known for its elevated cuisine, stylish atmosphere, and exceptional hospitality. The restaurant offers a unique culinary experience featuring thoughtfully crafted dishes, handcrafted cocktails, and an inviting ambiance perfect for gatherings, celebrations, and special events.

Marketing Trivia Night
2026-08-27 17:00 - 20:30 | Llywelyn’s Pub Webster Groves, 17 Moody Avenue, Webster Groves, Missouri, 63119
Overview

Not just another trivia night, but a battle between St. Louis’s top marketers! Gather your team, reserve a table, and let the trivia begin.

Think you know marketing? It’s time to prove it.

Gather your team and join fellow St. Louis marketers for an evening of friendly competition, networking, and trivia designed to put your marketing knowledge to the test.

Event Details:

📅 Date: Thursday, 8/27

⏰ Time: 5PM

📍 Location: Llywelyn’s Pub in Webster Groves (17 Moody Ave, Webster Groves, MO 63119)

Whether you’re assembling your dream team or coming solo and ready to make some new marketing friends, Marketing Trivia Night is your chance to connect with the St. Louis marketing community while competing for some serious bragging rights.

Expect questions covering all things marketing—from the 4 Ps and famous campaigns to iconic logos, advertising history, pop culture, and more.

Also on the agenda:

⭐ Custom-curated cocktails available at the cash bar⭐ Food included with your ticket⭐ Raffle and door prizes⭐ 50/50 raffle benefiting Crisis Nursery⭐ Eternal bragging rights⭐ The unmistakable look of dismay from the other teams when you crush the competition

Registration:

Team Table: $95 — Gather your crew and compete together.Individual Ticket: $30 — Flying solo? We’ll match you with an ad-hoc team.

Brush up on your marketing history, study those logos, channel your inner Don Draper, and get ready to find out who really knows their marketing.

May the best marketers win.

About the Venue:

A trivia night deserves a venue with a story of its own. Llywelyn’s Pub in Webster Groves opened in 2003 inside a converted historic machine shop and features soaring ceilings and a vintage bar with roots in St. Louis’ legendary Gaslight Square—an iconic backdrop for a night of friendly competition, good conversation, and marketing know-how.

Coffee Club
2026-09-03 08:00 - 10:00 | Maypop Coffee & Garden Shop, 803 Marshall Avenue, Webster Groves, Missouri, 63119
Join us for September Coffee Club with AMA STL!

AMA Saint Louis Coffee Club — Start of Season 2!

Maypop Coffee & Garden Shop | Webster Groves

September is when calendars fill up, ideas start moving, and the marketing community comes back together. Kick off the season at the AMA Saint Louis Coffee Club, this month at Maypop Coffee & Garden Shop in Webster Groves.

Coffee Club is designed to bring St. Louis marketers together—to connect, share perspectives, and stay plugged into what’s happening across the local marketing community. Whether you’re a familiar face or joining for the first time, you’ll find a welcoming group and conversations that make you feel part of the scene.

Why come?

☕ Enjoy exceptional coffee in one of Webster Groves’ most charming neighborhood cafés🌿 Connect with fellow marketers in a space surrounded by plants, flowers, and natural beauty🤝 Build relationships with professionals from across the St. Louis marketing community💡 Start the season with fresh ideas, new connections, and renewed momentum

Grab a coffee, join the conversation, and leave with a few new perspectives.

(Are you a passport holder? Remember to get a stamp. If not, ask for a Coffee Club passport!)

About Maypop Coffee & Garden Shop

Maypop Coffee & Garden Shop brings together two things that naturally foster community: exceptional coffee and beautiful plants. Nestled in the heart of Webster Groves, Maypop offers thoughtfully crafted espresso drinks, locally sourced pastries, and a curated selection of houseplants, flowers, and garden goods in a warm, inviting space designed to encourage people to slow down, connect, and linger. It’s a uniquely St. Louis destination—and the perfect setting to reconnect with the local marketing community.
