Pumpkin: It’s Not Just for Latte

Join your AMA STL Chapter in learning an interesting branding story about O’Fallon Brewery.

Part of the story is going from the big beer company to entrepreneur.

The 2nd part of the story is how Pumpkin beer went from being something to try as a seasonal item, to being a year-round item, to being their #1 volume item.

Jim and Tim from O’Fallon Brewery will share their branding philosophy, and discuss how choices are made in the development of products.