AMA Saint Louis > Events > AMA Case Study Competition


AMA St. Louis Case Study Competition

We are thrilled to announce the AMA St. Louis Case Study Competition, an incredible opportunity for your students to tackle a real-world marketing challenge, gain hands-on experience, and showcase their creativity in front of industry professionals.

This engaging competition is free to enter and offers students the chance to have fun, collaborate in teams, and make valuable connections, all while solving a marketing challenge that could lead to professional recognition for both them and your university.

Important Dates

  • Case Presentation & Q&A: Feb 13 (Kickoff Meeting)
  • Final Submission Due: March 14 (Video Presentation & PowerPoint) submitted to Nisha Ray Chaudhuri (malhotni@webster.edu) and Kyle Coble (kcoble@lindenwood.edu)
  • Finalists Announced: March 21
  • Finalists Prepare for Q&A: March 21 – March 27
  • Live Q&A with Judges (Top 3 Teams): March 28 (Zoom link will be provided)
  • Winner Announced at AMA-STL Conference: April 4

Why Participate?

  • Learn & Grow: Students will apply their classroom knowledge to a real-world challenge focused on helping Dance St. Louis increase ticket sales.
  • Network with Professionals: Teams will interact with industry experts, including Ms. Stephanie Lynch from Dance St. Louis, who will present the case during a live Zoom session.
  • Be Seen: The winning team’s university will be recognized and promoted on the AMA-STL website and social media channels, giving your institution valuable visibility.
  • Earn Recognition & Rewards: Teams can win cash prizes, internship opportunities, and certificates, while being celebrated at the AMA St. Louis Conference.

Key Details

  • Ideal for:
    • Undergraduate or graduate students in marketing or advertising related programs.
    • Students currently enrolled in a marketing course.
    • Members of a student marketing club.
  • Multiple teams from your university are welcome, with up to 5 members per team.

Competition Highlights

  • Case Presentation: A live Zoom session on Thursday, February 13th, 2025 with Ms. Stephanie Lynch from Dance St. Louis will kick off the challenge and provide key insights.
  • The Challenge: Teams will design a strategy to help Dance St. Louis boost ticket sales, using segmentation, targeting, and market penetration tactics.
  • Submission Requirements: Final recommendations will be submitted as a recorded video presentation and accompanying PowerPoint slides by Friday, March 14th, 2025.
  • Finalists Announced: Judges will notify top teams by Friday, March 21st, 2025, with the top three participating in a virtual Q&A session on Friday, March 28th, 2025.
  • Winner Recognition: Winners will be celebrated at the AMA-STL Marketing Conference on Friday, April 4th, 2025, with additional promotion on AMA-STL platforms.

Prizes Await!

  • Cash Awards for the winning team.
  • Internship Opportunities with Dance St. Louis for Summer 2025.
  • Recognition for the winning team and their university on AMA-STL’s website and social media, along with certificates of achievement.

Help your students have fun, learn, and be seen in this exciting, career-building event.