Marketing Mavericks Episode 6 – Steven Oslica, Thomas Business Initiatives

Have you ever wondered what marketing an entire state looks like? Steven T Oslica served with two Missouri governors as the Executive Director of the Hawthorn Foundation, a private-public partnership that assists the sitting governor of Missouri in attracting business to the state. Steve is the current owner of Thomas Business Initiatives. Read More…

Marketing Mavericks Episode 5 – Erik Lutenegger, Tenacity

This week we are talking to Erik Lutenegger the founder of Tenacity. Tenacity creates tightly branded websites by leveraging Open-Source technologies with a focus on Performance Optimization. In this episode, Nick Niehaus asks Erik his thoughts on website optimization and future things to look for when marketing a website. Read More…

Marketing Mavericks Episode 4 | Brian Cross, Elasticity

This week we are talking with Brian Cross, the managing partner at Elasticity. Brian and his company have worked with hundreds of top brands and have tons of insight to share with you. Make sure to check out the amazing work Elasticity is doing! Read More…

Marketing Mavericks Episode 2 | Joseph Blanco, JobPrepped

This week on Marketing Mavericks, we are chatting with Joseph Blanco, the CEO of JobPrepped. Joseph is tackling an industry-wide issue in the Marketing world by giving his students the skills and experience necessary to hit the ground running in their careers. Joseph has already helped many young professionals find jobs in the industry and Read More…

Marketing Mavericks Episode 1 | Michael Kleckner

Welcome to the Pilot episode of Marketing Mavericks, a new show presented by the Saint Louis Chapter of AMA. Each week we speak with unique and interesting guests who have insight into innovative and unique ways of marketing in the modern era. Today, our show host Nick Niehaus speaks with AMA Member, Michael Kleckner about Read More…

Discovery Through Disruption

2021 St. Louis AMA Annual Conference Modern marketing is a dynamic landscape where adaptation, flexibility, and innovation are essential to survival. As our industry continues to pioneer groundbreaking techniques and technology, today’s marketers must have a strong understanding of emerging trends and the ability to master them at breakneck speeds. This year’s conference will give Read More…

Tips to Make Sure Your Next Marketing Hire Is a Great Fit for Your Team

Your organization is growing. Maybe, you have more work than you can handle. Maybe you are passing up projects because you don’t have enough manpower to take them on. If you find yourself in either of these precarious positions, it may be time to consider bringing in a new employee. Let’s take a look at Read More…

A Psychological Roadmap for Creating Content That Connects

Today we are going to talk psychology. Rest assured this will not end with you dredging up painful childhood memories and crying on the couch while you eat your weight in ice cream. It’s not that kind of psychology. We will be taking a look at simple psychological concepts you can build your content around Read More…