Can Everyone Read, Watch and Respond? Simple Steps to Accessible Marketing

Overview

Make your marketing easier for more people to use. Learn practical accessibility fixes for graphics, social posts, landing pages, and forms.

You got someone to your landing page. Can they read the offer, watch the video and complete the form? A few everyday decisions about design, copy and layout can determine whether someone can take the next step.

Accessibility belongs in every marketer’s toolkit. It helps more people engage with the content you create and take the actions your campaigns are designed to drive.

Join Brent Feldman and Cullen Whitmore of Matchbox Design Group for a hands-on workshop on making your marketing more accessible. You’ll try navigating a live website using only a keyboard, practice writing useful image descriptions and clearer links, and see what automated checks can flag and where human judgment matters.

The workshop is designed for marketers of all experience levels. No coding experience or technical background required.

You’ll leave knowing how to:

• Spot common barriers in emails, landing pages, social posts and downloadable content.
• Make everyday improvements with clearer links, useful image descriptions, readable designs and easy-to-understand form labels.
• Understand the basics of the Web Content Accessibility Guidelines (WCAG), without getting lost in technical language.
• Know when to ask for help, including what automated tools can flag and what needs a person’s review.
• Build accessibility into your workflow with a simple check before content goes live.

You already think about your audience’s needs. This session will help you recognize needs you may be overlooking and create marketing that more people can use.

🎁 BONUS! Trade your usual desk for a ballpark view

Your workday doesn’t have to end when the workshop does.

All attendees are invited to spend the day at Spark St. Louis, a premium coworking space in Ballpark Village overlooking Busch Stadium, with views of the Gateway Arch and downtown skyline.

Bring your laptop, grab a spot and put what you learned to work on your next campaign.