- This event has passed.
Cause Meets Commerce: Purpose-Powered Marketing That Sells
August 21, 2025 @ 11:30 am – 1:00 pm
Today’s consumers want more than products, join us to learn how to connect, inspire, & sell with cause marketing!
Marketing’s future isn’t just about selling, it’s about connecting with consumers on a deeper level, aligning with their values, and contributing to positive social change. Cause marketing should be an integral part of your brand’s strategy.
Today’s consumers demand more than quality products, they expect transparency, social responsibility, and measurable impact. Brands that align with these values earn stronger loyalty and advocacy. Yet many marketers (maybe you!) aren’t sure where to start.
In this session, we’ll share simple, actionable cause marketing ideas you can activate as soon as this holiday season.
Attendees will learn:
- The rise of cause marketing and common activation types
- Why cause marketing is essential to modern brand strategy
- How to start building your business’s cause marketing plan
Agenda:
- 11:30 AM – 12:00 PM | Networking
- 12:00 PM – 1:00 PM | Keynote Presentation
About the Speaker:
Kelly Wiethuchter, Sales Director of Inspired, Kelly is a 20-year veteran of digital and social media sales who excels at building partnerships with top brands and agencies. She began in local TV advertising, moved to FOX Sports in Chicago, and then became a programmatic expert at Centro (now Basis). When Google first threatened to end third-party cookies, she pivoted to influencer tech at Tagger, helping steer its successful sale to Sprout Social. Now at Inspired, she fuses her passion for technology and philanthropy, enabling brands to launch high-impact cause-marketing campaigns.