Digital Marketing Trends in 2025
January 16, 2025 @ 11:30 am – 1:00 pm
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“The only thing constant is change” has never been truer than in marketing in 2025. Marketers are faced with a host of new buzzwords, acronyms, and technology that can be bewildering to say the least. At this luncheon, Terry Sullivan will cut through the noise and provide actionable insights into the year’s most impactful digital marketing trends. Attendees will walk away with real news they can use for a more effective and productive new year!
Key Takeaways:
- Leverage AI tools like digital avatars and agents for efficient execution.
- Optimize all channels—beyond just Search.
- Adapt to “Zero Click” trends, with 60% of Google Searches not resulting in website clicks.
- Understand the shift to zero and first-party data as the new digital currency.
- Capitalize on the $1.2 trillion social commerce opportunity.
- Harness the power of 5G for rich, immersive customer experiences.
Meet the Speaker:
Terry Sullivan brings 35 years of business experience as an entrepreneur, corporate employee, marketing consultant, and small business coach. As the President of Strategic Glue, Terry has worked with over 150 businesses, offering his expertise in marketing strategy and execution. An Adjunct Professor at Webster University’s School of Business and School of Communications, he has developed and taught courses on Digital Marketing, Advertising Research, and Analytics for Strategic Communications, among others.
Terry is the author of three Stukent courseware titles, including the upcoming “International Business,” which publishes in Fall 2025. He holds a master’s degree in International Business and is passionate about helping businesses adapt to the ever-evolving marketing landscape.