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Inside the Focus Group: Strategies for Smarter Research
May 15, 2025 @ 11:30 am – 1:00 pm
We’re excited to announce that Sean Jordan, President of Research & Planning Group, will be joining us as the speaker and moderator for a special interactive session at our upcoming Maggiano’s luncheon!
Sean will lead an informal focus group discussion and share expert insights on:
1. Designing and implementing effective focus group research
2. Moderation techniques that drive meaningful insights
3. How to budget strategically for research efforts
Whether you’re new to focus groups or looking to sharpen your skills, this will be a fun, engaging, and highly practical session you won’t want to miss.
Date: May 15th, 2025
Time: 11:30 AM – 1:00 PM
Location: Maggiano’s Little Italy
Mark your calendar—we hope to see you there!
About the Speaker:
Sean Jordan is the Research Director and Managing Partner at the Research & Planning Group, where he leads custom-designed qualitative and quantitative studies. A graduate and faculty member of the Master of Marketing Research program at Southern Illinois University Edwardsville, Sean brings deep expertise in research design, analysis, and presentation. A former journalist, he is a skilled interviewer, dynamic focus group moderator, and seasoned presenter. Beyond research, Sean has authored and edited numerous comic books, developed marketing campaigns for major titles, and written for magazines like PCGameWorld. He also teaches marketing research and volunteers with youth programs and animal welfare groups.