Luncheon: Private Label – It’s Not Rocket Science…or is it?

The success of private label marketing depends on factors such as product quality, effective marketing strategies, and a deep understanding of consumer preferences. When executed well, private-label marketing can be a lucrative strategy for retailers. Engage in this conversation about how to drive higher profit margins, offer exclusive products, build customer loyalty, respond to consumer trends, and develop that higher retailer-consumer relationship to drive success.

AMA educational luncheons cover a variety of topics under the marketing umbrella and offer time for networking and lively Q & A.