Leveraging customer and brand loyalty to elevate sales
Save the Date for the 2024 Annual Conference!
Date: March 1, 2024 8am – 1pm
Location: Webster University, Webster Groves MO
VP Marketing & Advertising, Golden Nugget Casino, Las Vegas NV
Holly has hospitality leadership expertise applied to service delivery. Single property and multi-site management expertise. Established and execute strategic plan across multiple operating departments, including database analytics, CRM, loyalty marketing, player’s club, advertising, PR, social media, group sales, product marketing, and emerging technologies. Successful track record in generating revenue while driving satisfaction and Net Promoter Score. Specialties include marketing strategy with high degree of results-driven analytics and accountability, generation of multi-million dollar revenue growth, and creation of new customer segments. Communications accomplishments in community outreach, media relations and crisis planning. Experience launching and maintaining national brands in consumer packaged goods, retail, and casino industries.
Brand Manager – Professional Division, Royal Canin US, St. Louis MO
Responsible for the development and execution of marketing strategies and activities to reach and recruit new PRO customers and influencers for Royal Canin and Eukanuba. Key areas of responsibilities include: Recruiting and overseeing key partners and sponsorships, Developing sales tools to support recruitment initiatives, Developing and implementing PRO event strategies, – Overseeing media and advertising for the PRO pillar, Project lead for the AKC National Championship