What a way to kickoff the year for AMA Saint Louis! There is no discipline that has been more disrupted by advances in technology than marketing. In today’s competitive business environment, it is harder than ever to stay current with the latest techniques, software and best practices. Whether you’re in a corporate, education or not-for-profit
Mark Taylor Director, Marketing and Community Engagement XFL St. Louis BattleHawks Third Time’s the Charm: Pro Football Returns to St. Louis For former fans of the NFL’s Cardinals and Rams, the mere mention of the word “football” triggers an emotional love/hate response. After all, both franchises enjoyed success here before pulling up stakes and relocating
The Convergence of Television and Digital Advertising in the Evolving Media Landscape Will and Leah of Spectrum Reach will discuss the challenges and innovations as a result of the ever evolving media landscape all marketers must navigate. They will touch on the evolution of Television from rating based buying to impression and audience based campaigns.
How has Urban Chestnut become one of the largest craft brewers in Missouri? Having a good quality product is a start, but there’s more to brewing than just making great beer. Ashley Troutman of UCBC will discuss the overall brand strategy of the company and how they’ve built and fostered a rich customer experience in
Artificial Intelligence: Your Force Multiplier at Work AI and Machine Learning technologies have exploded across industry applications in only the past few years. There is a lot of hype, but there are also incredible gains. An informed user can easily 10X a number of business tasks if they know what to look for. In this
The Death of Content As King: How a Data Democracy Has Revolutionized Marketing No king rules forever. Since the early days of the internet, content marketing has been the battle cry of countless marketing experts promising free consumer attention forever in return for creating quality content. However, the platforms that dominate search, social, and e-commerce
